New: Mariner Organic Little Dippers® Club House & Thin Wheat. Made Simple. Made Right.
Lactose-Free Bries
Ahold Delhaize CEO Dick Boer Talks Making Grocery Stores Exciting In New Interview

Ahold Delhaize CEO Dick Boer Talks Making Grocery Stores "Exciting" In New Interview

Tuesday, September 26th, 2017

Could your supermarket one day become your one-stop-shop for all things entertainment? If you look at how Ahold Delhaize CEO Dick Boer views the future of grocery retail, the concept may not be too far off from reality. In a new interview with Bloomberg, Boer was asked what the key was to surviving a retail landscape in a post-Amazon grocery world. His answer? Boost the entertainment value.

Dick Boer, CEO, Ahold Delhaize“We have to make the store more exciting. The shopping environment needs to be easier, less complex, and more entertaining,” Boer told the business news source. According to Boer’s estimates, as much as 5 percent of grocery purchases will move online by 2025, and enticing customers into brick and mortar stores will be more of a feat than ever.

One way Ahold Delhaize may look to overcome that obstacle is to build “gathering spots,” including things like restaurants, Boer says.

Ahold Delhaize Brand Store Interior

This isn’t the first time a large retailer has brought the idea of restaurants into their supermarket playbook. Kroger announced just earlier this month that it will build Kitchen 1883, dubbed a “fresh new take on American comfort food…feature[ing] a made from scratch menu, hand crafted cocktails, and a family-friendly atmosphere.”

“I worry about all of them,” Kroger CEO Rodney McMullen said about his competitors in grocery in an interview with the Wall Street Journal. “And I worry about restaurants. We operate in an industry that is $1.5 trillion in terms of how much people spend on food. If people are eating a meal, we want to get our fair share of that meal.”

Another segment that Boer touched on during his Bloomberg interview is what everyone has been talking about—meal kits. With Albertsons buying up meal kit provider Plated, estimated by Bloomberg to be a $200 million deal, Boer suggests that we may see even more meal kit companies partnering with traditional retailers in the future.

“Meal boxes really need the support of a home-delivery system,” he said. “The best way is to have the support of dry groceries.”

Ahold has been offering its own meal kits through online service Peapod for some time now, and Boer believes providing boxes of ingredients this way can be a big plus for a customer already doing their grocery shopping online. The issue, Boer explains, is that they don’t work as well as a standalone product. “It’s too expensive to acquire and keep customers if your only business is delivery meal kits,” he said, according to Bloomberg.

Want to read more from Bloomberg’s interview with the Ahold Delhaize CEO? Check out the link here.

Ahold Delhaize

New: Mariner Organic Little Dippers® Club House & Thin Wheat. Made Simple. Made Right. Lactose-Free Bries

Have a new product, press release or story idea?

Let us know

In This Story

Ahold Delhaize is one of the world’s largest food retail groups, a leader in supermarkets and e-commerce, and a company at the forefront of sustainable retailing. Our family of 22 great local...

Marin French Cheese Introduces Petite Mustard Brie

The cheesemaker's latest line extension embraces a piquant flavor trend.
View Press Release

Specialty Food Association Winter Fancy Food Show Features Innovation and Disruption

The fastest-growing segment of the food industry, specialty food, is gathering in San Francisco, California, for another great show.
View Press Release

Ithaca Cold-Crafted Closes $2.7 Million In New Growth Capital From LiDestri Food and Drink

The brand is currently available at more than 3,000 retail doors across the U.S., including Wegmans, Publix, Stop & Shop, Shoprite, and The Fresh Market.
View Press Release

Califia Farms Further Diversifies Plant-Based Offerings With Launch Of New Oatmilk Line

The plant-based beverage company deepens its commitment to craft and plant-based nutrition.
View Press Release

Dewey's Bakery Expands Product Portfolio

The company introduces its new Tiki Bar collection, which brings the excitement of the seasons to the cookie aisle.
View Press Release

Brand Spankin’ New: Cypress Grove Launches Fresh Goat Cheese Cups and “Cheeseboards for Dinner” Campaign

The Humboldt County-based cheese producer making award-winning and world-renowned cheeses since 1983, will be showcasing a new addition to its fresh goat cheese line at this year’s Winter Fancy Food Show.
View Press Release