Making good on promises to continue to strengthen its position in the Pennsylvania market, Ahold Delhaize’s subsidiary GIANT Food is trimming prices on thousands of items, in addition to investing millions in the state.
As we previously reported, the retailer just announced a $22 million investment in Lancaster County in the way of a new e-commerce facility and remodeling of four stores.
Now, GIANT said it has made savings easier for Lancaster customers with lower prices, especially on GIANT brand products. The price reduction spans thousands of products in meat, deli, grocery, dairy, produce, frozen food, and health and beauty care that customers routinely purchase.
“We’re committed to bringing more value every day to our Lancaster customers so we zeroed in our most popular products that families purchase every week,” Nicholas Bertram, President, commented in a press release. “We also encourage our customers to download the GIANT app which provides additional personalized savings and coupons.”
Just some the staple items customers will find savings of up to 35% on will include GIANT brands of:
The above and more items are in addition to select national brand products as well.
GIANT operates eight stores in Lancaster County, employing approximately 1,300 associates, and added that, as part of this growth strategy, it plans to enter the East Stroudsburg and Walnutport communities for the first time. This latest move is in addition to a $70 million investment GIANT announced earlier this year to grow its store network across Pennsylvania by constructing six new stores, remodeling two locations, and opening four new fuel stations over the next two years.
Deli Market News will follow this and other strategic tactics throughout our industry as they become known.
