In a move that appears to signal a more aggressive charge into the realm of online retail, Albertsons has appointed Narayan Iyengar as its new Senior Vice President, Digital Marketing and E-Commerce.
"I am thrilled to be joining this great company at such a crucial time of digital-led change in the grocery industry," Iyengar said. "I was drawn to Albertsons Companies for its core values, culture, and the people, and I look forward to working with Shane and the Albertsons Companies leadership team across all 14 divisions to enable and enhance their core business by using digital tools across more product lines to personalize the shopping experience for customers."
Iyengar has spent nearly 20 years in e-commerce, digital, and business transformations.
He joins the grocery retailer from Walt Disney Company, where he served as VP of E-Commerce and Digital Travel Trade, according to a press release. During his tenor at Walt Disney, Iyengar built, enhanced, and optimized e-commerce capabilities across an eco-system spanning 20 websites and apps.
Priorly, Iyengar was a leader in McKinsey’s Digital and Business Technology group—helping global firms drive business value using technology.
Iyengar will assume his new role effective immediately and will relocate to the company's Pleasanton office in the next week.
"As a company, we've made significant investments in the customer experience over the last two years, from new technology that originated in our Culinary Kitchens and Technical Center to our comprehensive data and analytics platforms," said Shane Sampson, Chief Marketing & Merchandising Officer. "E-Commerce, digital, and social media channels hold unlimited potential for delivering the kind of personalized service our customers want. Narayan's expertise will enable us to deploy new service and marketing models to attract more shoppers and grow our business both in stores and online."
We here at Deli Market News extend a warm congratulations to Iyengar, and wish him the best in his new endeavors.