After launching the first cashierless convenience store, Amazon is inspiring other grocery retailers to try out new tech themselves. Specifically, fellow grocery retailer Albertsons is eyeing similar technology to streamline the brick-and-mortar experience, according to a report by BoiseDev.
While Albertsons has not yet begun testing its new technology, according to Albertsons Companies' VP of Communications and Education Christine Wilcox, Albertsons already has a plan for its new tech. Unlike Amazon’s technology, which spans the entirety of its store offerings, Albertsons is only piloting the tech for “a limited set of products like Plated and other prepared foods,” as a way to hone in on the grab-and-go items that are popular with millennial consumers.
“We are experimenting with Amazon Go-like technology today where someone could come in and pick up a Plated order, it would know that you were in the store, it would tender an order, and you could leave outside of the check stands,” said Shane Sampson, Albertsons' Chief Marketing and Merchandising Officer, during an analyst day presentation last Tuesday.
Will the retailer eventually expand this technology to a store-sized format, further mirroring Amazon? Deli Market News will continue to report on the latest.