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Aldi Announces 40 Percent Expansion in Fresh Food Offerings

Aldi Announces 40 Percent Expansion in Fresh Food Offerings


BATAVIA, IL
Thursday, August 9th, 2018

This industry is the gift that keeps on giving, and Aldi is the latest to prove it. The retail chain is expanding its product offerings to showcase more fresh, organic, and easy-to-prepare options for its customers, pushing 20 percent new products throughout its 1,800 stores when compared with last year. Further, Aldi will be increasing its fresh food selections by 40 percent.

Aldi is investing over $5 billion to remodel and expand its store count to 2,500 by the end of 2022

New items will focus on the following, as the company continues to make progress on its rollouts well into 2019:

Must-have items:

  • More baked goods, like white and whole wheat pita breads, sourdough loaves, and gluten-free bagels
  • With the addition of organic almond milk, coconut milk, and a full range of lactose-free and soy milk, ALDI now offers one of the country’s largest selections of private-label milk alternatives

Convenient:

  • Expanded refrigeration offerings for grab-and-go convenience, including single-serve guacamole and organic hummus, plus fresh fruit and vegetable snack packs
  • Newly added fresh organic salsa, antipasti salad, gourmet olives, and calzones
  • More drinks and refrigerated beverages, such as strawberry kefir and kombucha
  • More easy-to-prepare meal starters, including quinoa bowls, premium pasta sauces, and vegetarian options, like meatless hot dogs and sausages

Fresh and healthy:

  • More ready-to-cook and organic fresh meats to make meal preparation easier, including organic chicken breasts and marinated cilantro lime chicken breasts
  • Expanded produce selection, including veggie noodles and ready-to-eat sliced fruits, such as mango, pineapple, and watermelon spears, and more organics
  • The expanding Earth Grown line has new vegan and vegetarian options, such as kale and quinoa crunch burgers, and chicken-less patties and tenders

Jason Hart, CEO, Aldi U.S.“The continued success of our store expansion and remodel initiatives has given us the opportunity to carefully select and introduce new products that satisfy our customers’ increasing preferences for fresh items, including organic meats, salad bowls, sliced fruits, and gourmet cheeses,” Aldi U.S. CEO Jason Hart shared. “We know people lead busy lives, so we’re making it even easier for them to purchase everything on their shopping list at Aldi, while still saving money.”

The retailer expects accelerated growth and plans to invest over $5 billion to remodel and expand its store count to 2,500 by the end of 2022.

Aldi is increasing its fresh food selections by 40 percent

Aldi is moving into the second half of its remodel investment, and its new store layout features additional refrigeration space to accommodate even more fresh, healthy, and convenient products, according to a press release.

How will the company’s new expansions impact other retailers’ moves in fresh? Deli Market News will keep you up-to-speed with the latest!

Aldi U.S.
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Aldi is a leading global discount supermarket chain with almost 10,000 stores in 18 countries, and an estimated turnover of more than €50bn.