Aldi is not yet satisfied in its battle to come out on top in the U.S. retail industry wars. The grocer has revealed it will be investing upwards of $36 million into the Pittsburgh, Pennsylvania market. In addition to its continuation of its $1.6 billion remodel plan, the Aldi has also committed to opening new locations by 2018.
Earlier this week, Aldi held a reopening for its newly remodeled store in Robinson, a township to the west of Pittsburgh. According to a report by the Pittsburgh Post-Gazette, the remodel included larger meat, dairy, bakery, and produce departments, as well as energy efficient lighting and refrigeration upgrades. The store at Robinson is one of 36 stores in the region due for a revamped look by 2020, the source explained.
Currently, a store in Frazer is the only new location slated, and Aldi predicts it to be opened before the year is up. In total, the retailer has more than 1,600 stores in 35 states, but by 2018, Aldi plans to increase that number by nearly 900, as U.S. consumers look towards more discount-focused grocery options.
“The U.S. is still under-penetrated by hard discounters, prompting accelerated growth by Aldi, Save-A-Lot, and now Lidl,” Jennifer Bartashus, a Bloomberg analyst told the Post-Gazette. “Offering prices 15-30 percent below grocery stores, and up to 10 percent less than discount stores, they present a competitive threat to the likes of Kroger, Ahold Dehlaize, and Walmart.”
Where will Aldi target next in its mission to rise to the top of the U.S. retail landscape? Deli Market News has our eyes on the horizon.