Aldi Launches New Store Format

A new trend looks to be sweeping the retail sector that I can definitely get on board with: redesigned formats with a focus on fresh.

The latest to join the ranks is German-conceived chain Aldi, which has been ever-growing its U.S. footprint. Now it looks as though the retailer is freshening up its image per a new store design in Richmond, VA, according to news source Business Insider.

With an interior very different from its usual appearance, Aldi sports premade dips and soups with large digital displays and lit signs promising quality and freshness.

Additional changes include:

• Refrigerators lining the store
• Electronic displays on the walls
• Permanent eye-level shelving fixtures
• Wider, more spacious aisles
• A larger produce department

In moves to shift and grow, the traditionally low-cost retailer has recently expressed interest in wealthier, suburban areas, and has also looked to more locations in the Texas market in the last few months.

Already with 1,500 U.S. stores, Aldi wants to add significantly to that number in the next couple of years. Will this new, fresh-fueled strategy soon spread with that growth? Deli Market News will report as the story develops further.