It seems that every time Aldi’s name pops up in recent news, what follows close behind are more additions to the company’s aggressive plans for growth and expansion throughout the U.S. This latest announcement by the company is no different, detailing new stores in Virgina, New Jersey, New York, and debut parties for a slew of new locations opening next month in California.
"We may be new to California, but we've been successful in the US for 40 years and we're excited to continue to grow and bring our unmatched combination of quality and value to Southern California," said Gordon Nesbit, Vice President of the Moreno Valley division, in a press release. "We can't wait for more California customers to discover that shopping at ALDI can save time and money without sacrificing quality."
Aldi is finalizing its move from zero California stores to 25 locations with seven locations holding their grand openings on May 19. These newest stores will open in a string across several counties.
"With our May 19 grand openings, ALDI will be available in cities across Southern California - from Kern to San Diego counties - offering the best of customers' weekly must-haves like fresh produce and organics, dairy, gluten-free foods, USDA Choice beef and bakery items priced up to 50 percent less than other grocery stores," continued Nesbit.
The grand openings, will treat customers to follow benefits and promotions during the new stores’ openings and four day events:
"We are thrilled with the overwhelmingly positive welcome we've received from California shoppers who are experiencing our premium, high quality groceries at everyday low prices for the first time," finished Nesbit.
Aldi will also have a grand opening for a new store in Richmond, VA, on May 5. The company is also in recently announced planning stages for two locations in South New Jersey, and scouting location sites for a 17,000 sq.-ft. facility in Syracuse, NY.
The company is currently on track to complete its goal of operating 45 California locations by the end of this year, and obtaining 2,000 stores nationwide by the end of 2018.
Citing a survey by Market Force Information, Aldi said that its shoppers have reported up to 50 percent savings on their bills when switching to the Aldi brand. Aldi credits its unconventional size, and quality testing standards for such savings.
DeliMarket News will keep an eye to the market as Aldi continues to make progress on its plans for company growth in the coming months.