As the company continues its to garner momentum that expands across the nation, Texas is latest to see an Aldi store popping up in its neighborhood.
Aldi’s newest Houston store has opened on Bissonnet and Beechnut, marking the 25th store in the area. In addition, the company has further plans to establish itself in the notably competitive Texas retail market.
“We don’t believe in hiding the cost of those things across all the products,” Aldi Rosenberg Division Vice President Karla Waddleton, told Houstonia. “We also have a unique buying power. We’re able to consolidate our buying power and really be stringent on [extraneous costs] in order to ensure we’ve got excellent quality at the right price point.
The discount retail chain went on to tell Houstonia that it plans to have 32 stores open within the greater Houston area, with around ten to twelve more opening by next year.
Houston is gaining a its reputation as an ideal retail hot-sot from its dense population within the city that continues to increase.
German-based Aldi is known for its discount prices and utilizing cost-cutting measures to stay at the head of the competitive market and retain its low prices. This includes 25 cent rentals, and having customers bag their own groceries.
As we previously reported, The Fresh Market recently announced that it would be leaving the Texas retail scene, closing all of its stores within the state by May 18. This move came just three years after the chain launched in the area.
As the competition continues to pick up speed it’s left us wondering, could the recent gaps left by The Fresh Market provide additional opportunities for Aldi and its expansive moves within Texas? Stay with DeliMarket News as we continue to report.