Beemster makes it better
Eiffel Tower - A creamy cow’s milk delight, featuring a chalky white rind and a cream-colored, buttery, soft interior that oozes when at the peak of ripeness and temperature
Alibaba Invests in China's Sun Art Retail Group

Alibaba Invests in China's Sun Art Retail Group

Monday, November 20th, 2017

Alibaba Group Holding Ltd is teaming up with Auchan Retail and Ruentex Group for an alliance that pools the companies’ online and offline expertise as a strategic tactic to explore new retail opportunities in China’s $500 food retail sector. As part of this push into brick-and-mortar retail, Alibaba Group announced it would invest $2.87 billion for a major stake in China’s hypermart operator Sun Art Retail Ltd.

Daniel Zhang, Chief Executive Officer, Alibaba Group

“Alibaba is excited to join with our new partners to redefine traditional retail through digital transformation,” said Daniel Zhang, Chief Executive Officer of Alibaba Group, in a company press release. “Physical stores serve an indispensable role during the consumer journey, and should be enhanced through data-driven technology and personalized services in the digital economy. By fully integrating online and physical channels together with our partners, we look forward to delivering an original and delightful shopping experience to Chinese consumers.”

Alibaba's Beijing Headquarters (Photo Credit: Shutterstock)

The latest acquisition in a series that has also seen Suning Commerce and Intime Retail Group join under the e-commerce company’s umbrella, Alibaba will acquire 36% of Sun Art, a number that Auchan Retail plans to match. This move is part of the company’s plan to secure offline, rural, and overseas buyers and expand existing networks as China’s urban e-commerce market begins to saturate and grows beyond its current 1.3 billion consumers.

Veronica Wang, Associate Partner, OC&C Strategy Consultants

“Alibaba and Sun Art are forming a strong alliance: China’s dominant e-commerce giant and its best hypermarket operator,” noted Veronica Wang, an Associate Partner with OC&C Strategy Consultants, according to a Bloomberg report. “They can leverage the alliance and bring more benefits than Walmart and JD.”

According to Reuter’s, 85% of China’s sales are made in the offline retail market, and as a way to respond to this demand, Alibaba has invested over $9.3 billion in brick-and-mortar stores since 2015. Setting its sights on Sun Art is a means for Alibaba to tap into the success of this market. Despite Walmart operating 450 hypermarkets in China, Sun Art leads the Chinese grocery store market by 8.2% and operates 400 hypermarkets.

Could this retail expansion experiment provide Alibaba a leg up over global competitors like Walmart and Amazon? Deli Market News will continue to bring you the latest in grocery industry news.


Beemster makes it betterEiffel Tower - A creamy cow’s milk delight, featuring a chalky white rind and a cream-colored, buttery, soft interior that oozes when at the peak of ripeness and temperature

Have a new product, press release or story idea?

Let us know

In This Story is a global e-commerce platform that connects buyers and suppliers around the world.

Good Food Media Network Releases 2018 Good Food Restaurants™ List

The company releases its annual rating and economic report offering insight into the purchasing practices of chefs and restaurants and their commitment to sustainable sourcing.
View Press Release

Charlotte-Based Hissho Sushi Debuts at Bank of America Stadium for Carolina Panthers’ 2018-2019 Season

The company provides visitors and Panthers fans sophisticated, fresh options like the California Roll, Spicy Tuna Roll, and Crispy Crab Roll.
View Press Release

P3 Named Official Protein Snack of UFC®

UFC® announced a new marketing partnership with Oscar Mayer®.
View Press Release

New Tuscanini Parchment Crackers Bring the Sun-Kissed Taste of Italy to America's Table

Three handmade varieties deliver a sophisticated touch to meals and light snacks.
View Press Release