A select group of Whole Foods’ customers’ wallets will be looking a lot like their stomachs during the holiday season: full! Amazon unveiled a preview of its rewards program for the grocery chain, which will slash prices on all of the dinner-time necessities this season for AmazonPrime members. As an incentive, those shopping with a membership will get additional discounts for customers.
“These are the latest new lower prices in our ongoing integration and innovation with Amazon, and we’re just getting started,” said John Mackey, Whole Foods Market Co-Founder and CEO, in a recent press release. “In the few months we’ve been working together, our partnership has proven to be a great fit. We’ll continue to work closely together to ensure we’re consistently surprising and delighting our customers while moving toward our goal of reaching more people with Whole Foods Market’s high-quality, natural, and organic food.”
After Amazon announced it would lower prices with its acquisition of Whole Foods, the good news of AmazonPrime's benefits is hitting shoppers for an extra bit of holiday cheer. In the statement, Whole Foods expressed that all customers will benefit from the groceries’ sales, with turkey prices dropping to $3.49 per pound for organic and $2.49 per pound for no-antibiotic while supplies last. While all customers can see their wallets thicken at this announcement, some will see it grow more than others. Prime members will see the prices for turkeys drop to $2.99 per pound for organic and $1.99 per pound for no-antibiotic while supplies last.
Prices will drop on many holiday meal must-haves, such as Siggis Yogurt, California Olive Ranch EVOO, Applegate Hot Dogs, Chobani Yogurt, Fage Yogurt, and a plethora of organic items! Also, value packs of boneless, skinless chicken breasts (organic and no-antibiotic); responsibly farmed raw peeled, shrimp; and holiday favorites such as 365 Everyday Value Canned Pumpkin, Organic Broccoli, 1lb Organic Salad Mixes, Organic Russet Potatoes, and Organic Sweet Potatoes may seem more attractive to customers than ever before with the new, lowered prices attached to them.
These slashed prices are an extension of Amazon’s efforts to better market Whole Foods. As consumers cultivate holiday festivities they will always cherish, they can enjoy family dinners they know and love without compromising on the quality of products they use during this jolly, yet sometimes costly, time of year.