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Amazon Counters Walmart Delivery with New Amazon Key

Amazon Counters Walmart Delivery with New "Amazon Key"

Wednesday, October 25th, 2017

Two new products are set to roll out for Amazon customers, which will allow deliveries to be dropped off...in your house? Yes, that's right; Amazon Key and Amazon Cloud Cam will now make delivering to customers easier than ever with the service catered to those who aren't home.

“Amazon Key gives customers peace of mind knowing their orders have been safely delivered to their homes and are waiting for them when they walk through their doors,” said Peter Larsen, Vice President of Delivery Technology, in today’s announcement. “Now, Prime members can select in-home delivery and conveniently see their packages being delivered right from their mobile phones.”

Prime members can now select in-home from their mobile phones

The company's new offering will be available on November 8th in 37 cities to its Prime members exclusively. With no extra cost to members, the new offering works with Same-Day, One-Day, Two-Day, and Standard Shipping. Amazon's new alternative method for delivery will eventually be coming to more locations throughout the U.S. 

According to the release, the delivery method is not a simple proceedure requiring the replacement of a lock-and-key form for a digital passcode. Oh no, this new plan verifies the correct driver is at the correct address at the correct time with an authentication process that is newly encrypted every time the program is requested. Only when the requirements are met does the Amazon Cloud Cam start to record, unlocking the door without any access code or key provided to the delivery driver. 

Amazon now offers in-home delivery, including "Direct to your fridge"  As we bite our nails with trepidation at the thought of someone entering our homes without us being there, Amazon has already created a solution to help rest our nerves: Amazon's Happiness Guarantee

The technology comes out not long after Walmart announces its "direct to your fridge" delivery partnership with AugustHome, which was only recently announced at the end of September. It similarly enables online grocery orders to be delivered inside your home and perishables inside your refrigerator. 

With Amazon Key users can view a live feed of their in-home delivery

With all the bells and whistles to this process, Amazon offers yet another way to give consumers peace-of-mind by allowing Amazon Key users to view the in-home delivery through a live feed.

Amazon's statement was not focused primarily on groceries, though it does note that the Amazon Key feature would make customers' lives easier, as the effects can be seen beyond the carefree delivery. The service can be extended to family and friends. This can translate into the ability for customers to monitor the frequency and length of time a person has access to their homes. 

For Prime members, Pre-orders for the Amazon Key In-Home Kit start at $249.99 and include Amazon Cloud Cam and one of several compatible smart locks. 

This is just one more way that industries are pushing forward to make consumers' lives easier and stress-free. Stay tuned into Deli Market News to find out all of the innovative ways companies are mputting customers first.