Eiffel Tower - A creamy cow’s milk delight, featuring a chalky white rind and a cream-colored, buttery, soft interior that oozes when at the peak of ripeness and temperature
BelGioioso - Burrata & Stracciatella
Amazon Files for New Meal Kit Trademark

Amazon Files for New Meal Kit Trademark

Monday, July 17th, 2017

Amazon is continuing to make a stir across all realms of the retail sector. CNBC has revealed that the company has registered a new trademark for a meal kit service.

On July 6, 2017, the source found that Amazon registered for a U.S. trademark on a service called “We do the prep. You be the chef”—a program offering pre-prepared kits of fresh foods “ready for assembly as a meal.”

Amazon Headquarters

As we previously reported, one of the world’s largest meal kit providers, Blue Apron, launched an IPO late last month. CNBC noted that this patent filing may make waves for Blue Apron long-term; the meal kit company’s stock closed Friday at $7.36 per share, down nearly 10 percent for the week.

The source also noted that the meal kit format is a logical progression of the company’s AmazonFresh program. According to CNBC, Amazon has been testing both food delivery and meal kits through AmazonFresh since 2007.

Mark Bittman, Consultant, Jana Partners"If Amazon wants to do meal kits, Amazon will do meal kits," Mark Bittman, a consultant to activist investor Jana Partners, who owns a large stake in Whole Foods, told CNBC last month. Bittman was also an integral part of another meal kit service, Purple Carrot, and previously served as the company's Chief Information Officer. "Amazon will sell anybody anything they want to buy…Amazon is in the business to sell everything."

Deli Market News will keep you updated with news as it occurs.


Eiffel Tower - A creamy cow’s milk delight, featuring a chalky white rind and a cream-colored, buttery, soft interior that oozes when at the peak of ripeness and temperatureBelGioioso - Burrata & Stracciatella

Have a new product, press release or story idea?

Let us know

In This Story

Online retailer of books, movies, music and games along with electronics, toys, apparel, sports, tools, groceries and general home and garden items.

Blue Apron makes cooking fun & easy by sending you all the ingredients for incredible meals!

The Spice Lab is Now USDA NOP Organic Certified

The USDA Organic seal assures consumers that products are 95% or more certified organic.
View Press Release

Valio Unveils On-Trend Food Innovations and Ingredients Solutions at SIAL Paris

The company plans to showcase its latest food innovations and tailor-made ingredients solutions at the upcoming show.
View Press Release

Charlotte-Based Hissho Sushi Makes N.C. Mid-Market Fast 40 List

This year marks 20 years since Hissho Sushi was founded in Charlotte, NC.
View Press Release

Anheuser-Busch Inbev & DS Smith Plastics Named 2018 Excellence in Reusable Packaging Award Winners

RPA announces two winners in the 2018 Excellence in Reusable Packaging award program.
View Press Release

It's Pumpkin Spice Season!

Litehouse debuts a fresh look for its line of deliciously indulgent caramel dips and a limited-edition flavor: Pumpkin Spice Caramel.
View Press Release

Time to Step Up Your Fall Menu Plan; Pereg Natural Foods Gets You Started

Suffering from pumpkin spice fatigue? Here are 14 savory reasons why you still need pumpkin spice in your life.
View Press Release

New Snack Bars Take the Tahini Craze to Healthy Delicious Heights

Absolutely Gluten Free introduces TahiniBAR, the energy bar made from sesame seeds, in three exciting flavors.
View Press Release

Apex to Represent Ice-O-Matic® in MAFSI Territory 16 & 19

Sales and sales support coverage by the global ice machine manufacturer now includes multiple states in the Midwestern U.S. with personnel in four major cities.
View Press Release

HNINA Receives Chocolatier's Award

International Chocolate Salon honors Vanessa (Hnina) Morgenstern-Kenan with The Chocolatier's Award.
View Press Release