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Amazon Files for New Meal Kit Trademark

Amazon Files for New Meal Kit Trademark

Monday, July 17th, 2017

Amazon is continuing to make a stir across all realms of the retail sector. CNBC has revealed that the company has registered a new trademark for a meal kit service.

On July 6, 2017, the source found that Amazon registered for a U.S. trademark on a service called “We do the prep. You be the chef”—a program offering pre-prepared kits of fresh foods “ready for assembly as a meal.”

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As we previously reported, one of the world’s largest meal kit providers, Blue Apron, launched an IPO late last month. CNBC noted that this patent filing may make waves for Blue Apron long-term; the meal kit company’s stock closed Friday at $7.36 per share, down nearly 10 percent for the week.

The source also noted that the meal kit format is a logical progression of the company’s AmazonFresh program. According to CNBC, Amazon has been testing both food delivery and meal kits through AmazonFresh since 2007.

Mark Bittman, Consultant, Jana Partners"If Amazon wants to do meal kits, Amazon will do meal kits," Mark Bittman, a consultant to activist investor Jana Partners, who owns a large stake in Whole Foods, told CNBC last month. Bittman was also an integral part of another meal kit service, Purple Carrot, and previously served as the company's Chief Information Officer. "Amazon will sell anybody anything they want to buy…Amazon is in the business to sell everything."

Deli Market News will keep you updated with news as it occurs.