Just over a year after alluding to plans of bringing a drive-thru grocery store format to the convenience-hungry shoppers of the world, Amazon looks to be adding a third location in trend hub Seattle, WA.
According to GeekWire, the new location will join the ranks of its previously announced Sunnyvale and San Carlos, California, drive thrus, allowing consumers to place orders online and pick them up at a drive-up window. GeekWire reportedly uncovered Amazon’s written plans for the new project, where the location was only referred to as “Project X.”
The first location in Sunnvale was designed in a 11,600-square-foot building and grocery pick-up area. So far, no details have been revealed about the sizing of the additional locations
While this will be Amazon’s first major attempt to take on brick and mortar grocery stores, it’s not yet clear if this will a serious threat to existing retailers. Amazon also has its AmazonFresh program, which allows you to have your groceries delivered right to your door. However, according to a report by Brick Meets Click, nearly 60% of U.S. consumers who've never shopped online for groceries refuse to do so simply because they’d like to select their own fruits and vegetables.
Is physically driving to pick up your groceries and having someone else fill your basket the missing link? Amazon seems to think so.
There are currently no details available on when consumers will be able to start getting their groceries via drive thru, but Deli Market News will keep updating you with the latest.