E-commerce giant Amazon is venturing further out of its cyber kingdom and into the grocery circuit. The Wall Street Journal reported yesterday that the retailer has planned a new line of convenience stores, as it looks to expand its reach in the fresh category.
While locations and a timeline for these stores were not included in the report, the stores would be accessible to AmazonFresh members, an offering that is currently available in:
This latest announcement comes just after a change to the membership terms of the growing banner. Once an annual fee of $299, Amazon announced last week that is changing the terms of its Prime subscription: a $15 monthly fee for AmazonFresh on top of the regular $99 Amazon charges. With that membership, customers will be able to shop at the store which will maintain its cyber roots in orders and purchases.
Plans include ordering and purchasing items via phones or other touchscreen devices, as well as curbside pick-up, another service that continues to sweep the buy-side as consumers become more and more convenience-driven.
Wall Street Journal reports that this latest extension to Amazon’s business would offer milk, fresh produce, and other perishable items that have previously been touch-and-go for the provider.
What next move does Amazon have up its sleeve as it continues to delve further into fresh? Deli Market News will keep you up to date on this and others in the retail circuit.