Eiffel Tower - A creamy cow’s milk delight, featuring a chalky white rind and a cream-colored, buttery, soft interior that oozes when at the peak of ripeness and temperature
BelGioioso - Burrata & Stracciatella
bfresh to Close a Premier Store

bfresh to Close a Premier Store

Wednesday, April 20th, 2016

Fresh Formats has announced that it is closing its Fairfield, Connecticut bfresh® pilot store at the end of this month.

The market, one of its millennial-focused new formats launched last year, has only been open since October.

“While we are pleased with the customer response to other Fresh Formats locations, it became apparent that this particular location was not suitable for the bfresh® concept and the company made the difficult decision to close the store,” the company said in its announcement on Facebook. “The company will continue to test and learn with each new store opening, with a focus on urban locations.”Photo Credit: Ned Gerard/Hearst Connecticut Media

The Fairfield store is one of two markets the pilot was launched in, the other being Allston, Massachusetts, according to parent company Ahold USA’s website.

The brand was established in 2015, and Fairfield was its second test after it premiered in Allston. Despite the setback, the company said it still plans to move forward with immediate plans for growth in the Boston, Massachusetts area.

The next two locations, both in that region, are slated to open later this year, Fresh Formats said.

While the company did say this store’s closure will allow it to focus on investing more on continuing to build its presence in the Northeast, including Connecticut, it is not without its costs.

“Fresh Formats is sensitive to the impact this decision will have on its teammates, loyal customers, and the Fairfield community it serves and will support impacted teammates through this transition,” the company stated in the post, adding that all affected employees have been notified.

The store is expected to close on or before April 30, 2016.

bfreshAhold USA

Eiffel Tower - A creamy cow’s milk delight, featuring a chalky white rind and a cream-colored, buttery, soft interior that oozes when at the peak of ripeness and temperatureBelGioioso - Burrata & Stracciatella

Have a new product, press release or story idea?

Let us know

In This Story

bfresh is serious about fresh, stocking more natural and organic items than a typical market, with loads of vegan, gluten-free, and foods from around the world. From organic produce to full-service...

Harvest A Great Time This Fall With These Hampton Farms Recipes On Your Table

The company partners with and supports local farms to seed and harvest all its peanuts.
View Press Release

Beetology Introduces New Beverages

The company launches cold-pressed, simple, nutrition-packed wellness juices made from nature's superfood—beets.
View Press Release

The Spice Lab is Now USDA NOP Organic Certified

The USDA Organic seal assures consumers that products are 95% or more certified organic.
View Press Release

Valio Unveils On-Trend Food Innovations and Ingredients Solutions at SIAL Paris

The company plans to showcase its latest food innovations and tailor-made ingredients solutions at the upcoming show.
View Press Release

Charlotte-Based Hissho Sushi Makes N.C. Mid-Market Fast 40 List

This year marks 20 years since Hissho Sushi was founded in Charlotte, NC.
View Press Release

Anheuser-Busch Inbev & DS Smith Plastics Named 2018 Excellence in Reusable Packaging Award Winners

RPA announces two winners in the 2018 Excellence in Reusable Packaging award program.
View Press Release

It's Pumpkin Spice Season!

Litehouse debuts a fresh look for its line of deliciously indulgent caramel dips and a limited-edition flavor: Pumpkin Spice Caramel.
View Press Release

Time to Step Up Your Fall Menu Plan; Pereg Natural Foods Gets You Started

Suffering from pumpkin spice fatigue? Here are 14 savory reasons why you still need pumpkin spice in your life.
View Press Release

New Snack Bars Take the Tahini Craze to Healthy Delicious Heights

Absolutely Gluten Free introduces TahiniBAR, the energy bar made from sesame seeds, in three exciting flavors.
View Press Release

Apex to Represent Ice-O-Matic® in MAFSI Territory 16 & 19

Sales and sales support coverage by the global ice machine manufacturer now includes multiple states in the Midwestern U.S. with personnel in four major cities.
View Press Release