Eiffel Tower - A creamy cow’s milk delight, featuring a chalky white rind and a cream-colored, buttery, soft interior that oozes when at the peak of ripeness and temperature
BelGioioso - Burrata & Stracciatella
Blue Apron Announces Key Changes to Executive Leadership

Blue Apron Announces Key Changes to Executive Leadership

Monday, July 31st, 2017

After launching its IPO just last month, Blue Apron has announced major changes to the company’s executive leadership.

The company has promoted Tim Smith, formerly Vice President, Supply Chain, to Senior Vice President and General Manager of the company’s newly-created Consumer Products division, while Pablo Cussatti, Senior Vice President of Operations, will transition into a larger role with the company.

According to a press release, the newly-created Consumer Products general management team, now headed by Smith, will drive the innovation roadmap for Blue Apron’s consumer product portfolio, inclusive of its culinary, supply chain, packaging, and consumer insights functions. The new team is also expected to lead the company’s ongoing work to deliver more flexible, diverse, and personalized experiences for Blue Apron’s customers, building off its existing product portfolio.

Tim Smith, Senior Vice President of Supply Chain, Blue Apron“We recognize that everyone has varying needs and preferences when it comes to home cooking,” Smith said. “The goal of the Consumer Products team is to consistently deliver new and differentiated products under the strong Blue Apron brand we’ve built. We believe this will enable us to cater to more households, and in turn expand our community of passionate home cooks.”

Blue Apron

Smith, who started with Blue Apron in August of 2016, has more than 15 years of general management and supply chain development experience to his new role. Prior to his work at the company, Smith served as General Manager for Emerging Brands Group, an incubator for emerging brands, at Tyson Foods.

Pablo Cussatti, Senior Vice President of Operations, Blue ApronCussatti is a seasoned supply chain and manufacturing executive with extensive experience managing large-scale operations across the food industry including Pinnacle Foods, Campbell Soup, and PepsiCo.

Both Smith and Cussatti will report directly to Matt Salzberg, CEO, in their new capacities.

Mathew Wadiak, Co-Founder and Chief Operation Officer, Blue ApronThe company also announced that Matthew Wadiak, Co-Founder and Chief Operating Officer, will be stepping down from that position and transitioning into a Senior Advisor role.

Matt Salzberg, Co-Founder and CEO, Blue Apron“As a Co-Founder and member of our executive leadership team, Matt Wadiak has played an instrumental role in driving forward Blue Apron’s mission to make incredible home cooking accessible to everyone,” said Salzberg. “His contributions to the company have been immeasurable and we thank him for his unwavering dedication over the past five years.”

While some have linked these changes directly to "post-IPO jitters," as an ill-timed offering caused the company's stock to rapidly decline in its first few weeks, the company’s stock price has rebounded. Though the stock’s price has dropped nearly 40 percent since its initial offering, stocks jumped as of last week, and prices may be stabilizing amidst positive ratings from some analysts.

As more updates from the meal kit giant roll in, Deli Market News will continue to report.

Blue Apron

Eiffel Tower - A creamy cow’s milk delight, featuring a chalky white rind and a cream-colored, buttery, soft interior that oozes when at the peak of ripeness and temperatureBelGioioso - Burrata & Stracciatella

Have a new product, press release or story idea?

Let us know

In This Story

Blue Apron makes cooking fun & easy by sending you all the ingredients for incredible meals!

Harvest A Great Time This Fall With These Hampton Farms Recipes On Your Table

The company partners with and supports local farms to seed and harvest all its peanuts.
View Press Release

Beetology Introduces New Beverages

The company launches cold-pressed, simple, nutrition-packed wellness juices made from nature's superfood—beets.
View Press Release

The Spice Lab is Now USDA NOP Organic Certified

The USDA Organic seal assures consumers that products are 95% or more certified organic.
View Press Release

Valio Unveils On-Trend Food Innovations and Ingredients Solutions at SIAL Paris

The company plans to showcase its latest food innovations and tailor-made ingredients solutions at the upcoming show.
View Press Release

Charlotte-Based Hissho Sushi Makes N.C. Mid-Market Fast 40 List

This year marks 20 years since Hissho Sushi was founded in Charlotte, NC.
View Press Release

Anheuser-Busch Inbev & DS Smith Plastics Named 2018 Excellence in Reusable Packaging Award Winners

RPA announces two winners in the 2018 Excellence in Reusable Packaging award program.
View Press Release

It's Pumpkin Spice Season!

Litehouse debuts a fresh look for its line of deliciously indulgent caramel dips and a limited-edition flavor: Pumpkin Spice Caramel.
View Press Release

Time to Step Up Your Fall Menu Plan; Pereg Natural Foods Gets You Started

Suffering from pumpkin spice fatigue? Here are 14 savory reasons why you still need pumpkin spice in your life.
View Press Release

New Snack Bars Take the Tahini Craze to Healthy Delicious Heights

Absolutely Gluten Free introduces TahiniBAR, the energy bar made from sesame seeds, in three exciting flavors.
View Press Release

Apex to Represent Ice-O-Matic® in MAFSI Territory 16 & 19

Sales and sales support coverage by the global ice machine manufacturer now includes multiple states in the Midwestern U.S. with personnel in four major cities.
View Press Release