Blue Apron has met its e-tail match in heaven in Walmart-owned Jet.com. The two recently entered into a partnership in which Blue Apron’s full slate of meal kits will be offered on Jet’s online and mobile platform.
“Teaming up with Jet enables us to dynamically serve the lifestyle of metropolitan consumers, who will now be able to conveniently fill up their online shopping carts with high quality Blue Apron meals that can be cooked in 30 minutes or less while shopping for other everyday needs,” said Brad Dickerson, Blue Apron CEO. “This exciting launch is another step forward in our channel expansion strategy and reflects the strength of the capabilities we are developing to readily support a variety of opportunities to broaden our access to consumers.”
As part of the partnership, a press release noted that millions of households across New York City, Jersey City, and Hoboken will be able to receive Blue Apron products through same-day or next-day delivery starting today.
“We are thrilled to be the first e-commerce retailer to offer the Blue Apron on-demand kits as part of the newly launched Jet City Grocery experience,” said Simon Belsham, Jet.com President. “The Blue Apron on-demand kits give our urban customers a convenient and enjoyable way to prepare home-cooked meals for their family. A crucial part of Jet’s strategy is to provide valuable services that seamlessly integrate into people’s daily lives, and Blue Apron is a great example of this.”
The partnership also offers Blue Apron a dedicated branded experience that will feature a rotating selection of two-serving recipes via Jet’s newly-launched City Grocery offering—a key part of Jet’s relaunch that offers consumers in most of New York City three-hour scheduled delivery windows for groceries and more.
According to a press release, the first Blue Apron meals that will be offered on Jet.com are:
To peruse Blue Apron offerings on Jet.com, visit: jet.com/blueapron.
