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Costco and Blue Apron Terminate Meal Kit Pilot

Costco and Blue Apron Terminate Meal Kit Pilot


ISSAQUAH, WA
Wednesday, November 21st, 2018

Just a few months after announcing a partnership to provide branded meal kit offerings in club stores across the United States, Costco and Blue Apron have suspended their joint pilot program.

Blue Apron CEO Bradley Dickerson announced the news during the company’s third quarter earnings call, noting the suspension would be indefinite. In a press release sent earlier that same day, Blue Apron announced sweeping changes to the company’s strategy—including a 4 percent reduction in workforce.

Brad Dickerson, Chief Executive Officer, Blue Apron“As the holiday period approaches, our presence in Costco locations has paused due to the seasonal cadence of their business,” said Dickerson, according to a MarketWatch report. “As we enter 2019, we are targeting to resume in Costco as well as expand into new retailers, leveraging lessons learned from our pilot, and evolving our product offerings to complement this environment.”

The collaboration between Blue Apron and Costco was first announced this May, just two months after the meal kit provider declared its intent to sell meal kits in retail stores.

Blue Apron and Costco are suspending their pilot program after the meal kit maker announced sweeping changes to the company’s strategy—including a 4 percent reduction in workforce

Since its less-than-stellar IPO in June 2017, the meal kit maker has been struggling to regain a prominent space in the market.

What will this mean for Blue Apron’s strategy going forward? Deli Market News will continue to report.

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Schuman Cheese - Explicitly EnticingVeroni - Authentic, traditional salumi imported from Italy

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In This Story


Costco Wholesale is a multi-billion dollar global retailer with warehouse club operations in eight countries.

Blue Apron makes cooking fun & easy by sending you all the ingredients for incredible meals!