All eyes are looking to this segment that represents $5 billion in sales, according to The Business Journals. The latest to join the ranks is food haven Eataly, founded by Oscar Farinetti and then brought to the U.S with partners and culinary minds like Mario Batali and Lidia and Joe Bastianich.
The chain has launched grab-and-go meal concept Eataly Pronto from its premier U.S. location in Manhattan, a representative of the company told Eater, with intentions of going into other Eataly locations later.
Currently, Eataly Pronto is available in the store’s standalone refrigerator with a number of salads and sandwiches, according to the news source.
All items are priced between $6 and $13; Eater points out that side salads, like one made with beets and ricotta salata, are priced around $6.
Pronto’s prices are comparable to lunch options at other grab-and-go chains such as U.K.-born chain Pret a Manger and Snap Kitchen, of Austin, TX, making it an ideal selection for an already-avid following.
With the vast growth of the on-the-go market, the sky is the limit for this potential new chapter of the “Disney of food” brand.