Mifroma - Turn an Ordinary Date Night into a Great Date Night... fondue it - Microwaveable cup ready to serve in 2 minutes - How do you fondue
Eiffel Tower - A creamy cow’s milk delight, featuring a chalky white rind and a cream-colored, buttery, soft interior that oozes when at the peak of ripeness and temperature
Eataly Unveils Pronto Brand Grab-N-Go Concept

Eataly Unveils Pronto Brand Grab-N-Go Concept


NEW YORK, NY
Tuesday, September 19th, 2017

All eyes are looking to this segment that represents $5 billion in sales, according to The Business Journals. The latest to join the ranks is food haven Eataly, founded by Oscar Farinetti and then brought to the U.S with partners and culinary minds like Mario Batali and Lidia and Joe Bastianich.

Eataly Pronto products

The chain has launched grab-and-go meal concept Eataly Pronto from its premier U.S. location in Manhattan, a representative of the company told Eater, with intentions of going into other Eataly locations later.

Currently, Eataly Pronto is available in the store’s standalone refrigerator with a number of salads and sandwiches, according to the news source.

All items are priced between $6 and $13; Eater points out that side salads, like one made with beets and ricotta salata, are priced around $6.

Eataly Pronto

Pronto’s prices are comparable to lunch options at other grab-and-go chains such as U.K.-born chain Pret a Manger and Snap Kitchen, of Austin, TX, making it an ideal selection for an already-avid following.

With the vast growth of the on-the-go market, the sky is the limit for this potential new chapter of the “Disney of food” brand.

Eataly
Topics:


Mifroma - Turn an Ordinary Date Night into a Great Date Night... fondue it - Microwaveable cup ready to serve in 2 minutes - How do you fondueEiffel Tower - A creamy cow’s milk delight, featuring a chalky white rind and a cream-colored, buttery, soft interior that oozes when at the peak of ripeness and temperature

Have a new product, press release or story idea?

Let us know

In This Story


Eataly is the largest Italian marketplace in the world, comprising a variety of restaurants, food and beverage counters, bakery, retail items, and a cooking school.

Chickapea Launches First-of-its Kind Vegan Mac, a Healthy Twist to our Favorite Comfort Food

The Vegan Mac is a first-of-its kind dairy-free option, joining the ranks of Chickapea’s current pasta offerings.
View Press Release

Caldic Appoints New Director Digital Transformation

The full-service distributor is further optimizing digital processes to enhance its business performance.
View Press Release

Polymer Logistics North America Leadership Announcement

Fred Heptinstall will step down as CEO Polymer Logistics North America, effective December 31 of this year.
View Press Release