While many retail chains have been zeroing in on organic and plant-based goods, Fareway Market is going in the opposite direction and expanding its meat-focused store network into Iowa. The new Fareway Meat Market opens this week in Des Moines and offers a fresh meat counter, seafood, sushi, artisan cheeses, wine and craft beer, and more, according to the Des Moines Register.
The 5,000-square-foot Fareway Meat Market is a standalone market that has taken one of the most popular aspects of Fareway’s conventional supermarkets–its popular meat counter–and capitalized on it for consumers.
The news source reports that Fareway opened its first Meat Market in May 2016 in Omaha, Nebraska, and added a second location in Lincoln, Nebraska in 2017. According to Fareway officials, additional Fareway Meat Market locations could be rolling out in Iowa, Illinois, Minnesota, Nebraska, and South Dakota—states that Fareway operates over 122 grocery stores.
Will more major retailers pivot and hone in on their meat offerings? Deli Market News will continue to report on the latest.