Continuing on its mission to bring a new look and refreshed focus to each of its stores, Food Lion has launched even more remodels, this time targeting 71 stores in the greater Richmond, Virginia, market. In total, Food Lion’s investment is expected to reach $110 million, which will include remodeling stores, pricing adjustments, and reinvesting back into its associates and the community.
"Food Lion is proud to have been a part of the greater Richmond community since 1984, and we are excited to bring our newest format to this market," said President Meg Ham. "We look forward to making significant investments in our stores, our customers, our associates, and our communities to offer a new grocery shopping experience. We want to ensure our customers can easily find fresh, quality products to nourish their families at affordable prices every day, delivered with caring, friendly service every time they shop."
According to a press release, these new enhancements will include an expanded product portfolio, new registers, pricing adjustments, and enhanced service. The newly designed stores are made to be easier to navigate, so customers can get in and out of the store quickly, and the expanded variety of products will make each store more relevant to its customer base, providing an array of local options.
Richmond is the sixth of Food Lion’s markets it has sought to remodel, and with locations expected to be completed on a rolling basis between June and October 2017. Food Lion says it will continue to launch enhancements across its more than 1,000 stores in 2017, moving its remodel initiative to even more markets. The company is currently remodeling 93 stores in the greater Greensboro, North Carolina market, and has previously completed 142 stores in greater Charlotte in 2016, 162 stores in the greater Raleigh in 2015, and 76 stores in the greater Wilmington and Greenville markets in 2014.