Ahold Delhaize banner Food Lion has brought a new look, layout, and feel to residents of the greater Norfolk, Virginia, market. The retailer has invested a $168 million in 105 area stores—which included plans to hire 4,000 new associates and perform remodels on stores throughout the region—to create “a new, easier shopping experience.”
“Food Lion has nourished the greater Norfolk community for nearly 40 years, and we're excited to bring these improvements to our 105 local stores,” said Meg Ham, President of Food Lion. “We've created a new grocery shopping experience through the significant investments in our stores, customers, associates, and communities.”
Each of the banner’s newly-remodeled stores opened to the public on August 29 with a 7:45 a.m. ribbon-cutting ceremony, according to a press release. New stores will reportedly feature a number of improvements designed to help consumers to better navigate each store.
“From our expanded variety and product assortment, newly reorganized stores, new signage to a more efficient check-out experience, every change we’ve made will make it easier for our customers to find fresh, quality products at affordable prices every day,” added Ham. “And true to our heritage, we always offer everyday low prices along with weekly sales and promotions, making it easier for you to nourish your family on a budget. We invite our customers to come and experience the fresh, new changes at your neighborhood Food Lion.”
Changes to the stores will include the following:
Additionally, six stores include expanded deli departments that offer items such as handmade artisan pizza and premium coffee. And twelve of the 105 stores also feature walk-in garden coolers designed to keep produce fresher longer.
“We not only invested in our stores, we also invested in promoting great associates and hiring promising new talent,” concluded Ham. “It's also why, as part of our grand re-opening celebrations, we're partnering with the Food Bank of Southeastern Virginia and the Eastern Shore and the Virginia Peninsula Food Bank to help end hunger in the towns and cities we serve. Giving back to our communities is something we're just as passionate about as serving our customers every day in our stores.”
The completion of Food Lion’s Norfolk-area remodels will bring its grand total to 649 of a total 1,030 stores remodeled in just the last four years.