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Food Lion Unveils New Shopping Experience with Completion of $91.7 Million Investment in 63 Roanoke, Virginia Stores

Food Lion Unveils New Shopping Experience with Completion of $91.7 Million Investment in 63 Roanoke, Virginia Stores

Tuesday, October 9th, 2018

Ahold Delhaize-owned Food Lion has officially completed remodeling 63 of its Virginia-based stores and will be unveiling its new, easier shopping experience at its Roanoke locations today, October 10. The remodels, which also included hiring 2,000 new associates, were the product of a $91.7 million investment.

Meg Ham, President, Food Lion“Roanoke is very special to Food Lion,” said Meg Ham, President of Food Lion. “We’ve been part of the fabric of this community for 40 years, opening our first store in Martinsville, Virginia. A lot has changed since we opened our first store in this market. We’ve created a new grocery shopping experience through significant investments in our stores, customers, associates, and communities. From our expanded variety and product assortment, newly reorganized stores, new signage to more efficient check-out experience, every change we’ve made will make it easier for our customers to find fresh, quality products at affordable prices every day.”

According to a press release, grocery shoppers headed to Food Lion today will experience the following changes:

  • Expanded variety and assortment across departments relevant to its customers in each store, such as more locally produced items in its “Local Goodness” section, an expanded variety of craft beer, limited reserve wines, and more natural, organic, and gluten-free items
  • An abundant selection of fresh produce and meat backed by Food Lion's double-your-money-back guarantee and a selection of Nature's Place beef and other items
  • Select stores will also offer hand-battered chicken and in-store cut fruit and vegetables
  • A greater selection of easy and affordable complete meals for families and a wider variety of grab-and-go items and pre-sliced deli meats and cheeses, which are sliced fresh daily and available for customers to pick up without waiting in line
  • New signage and groupings of like-products to make it easier to locate items faster
  • A more efficient checkout process, making it easier to get in, out, and on your-way
  • Improved quality and freshness of products throughout the store
  • Low prices on thousands of items across all departments

Each store will open to the public at 8 a.m., following a ribbon-cutting ceremony.

The multimillion dollar investment includes 2,000 associate hires and donation of two of Food Lion's food trucks to local food banks

Upon the completion of the Roanoke remodels, Food Lion will have remodeled 712 of its 1,030 stores in the last four years, including the renovation of 105 Norfolk-based stores this past August.

For more retail news as it pertains to deli, dairy, bakery, and specialty food, stick with us at Deli Market News.

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Ahold Delhaize is one of the world’s largest food retail groups, a leader in supermarkets and e-commerce, and a company at the forefront of sustainable retailing. Our family of 22 great local...

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