The Fresh Market has entered into a long-term agreement that names SuperValu as a grocery wholesaler and distributor for the chain. According to both companies, the intention is for SuperValu to become primary distributor once The Fresh Market completes the transition with current distribution relationships.
“The Fresh Market is a terrific organization with a tremendous store base and a great consumer offering,” SuperValu President and CEO Mark Gross commented. “The stores offer a great shopping experience. They are extremely well merchandised, meet customer demand with a keen focus on fresh, and provide a wonderful mix of traditional and specialty products. This is an excellent example of how our experience, strong distribution network and overall wholesale capabilities can serve larger grocery chains while also being flexible to the needs of specialty-focused retailers.”
According to a press release, SuperValu will supply The Fresh Market with signature grocery products ranging a variety of categories, including:
It’s been a year of transitions for The Fresh Market, which was acquired by Apollo Global Management, LLC, last spring.
“We are excited about this relationship with SuperValu,” said 
The Fresh Market President and CEO Rick Anicetti. “SuperValu’s experience in wholesale grocery and logistics capabilities aligns well with our strategic vision and will make them a valuable strategic partner for our future. This new relationship will be highly beneficial in enhancing our customer experience, with a focus on providing superior quality and freshness at a greater value.”
SuperValu stated that it expects to begin serving some of The Fresh Market’s stores as early as this fall, taking on additional stores throughout the transition.
