Giant Food Stores is adding urban markets to its 170-store-strong network as a means to bring fresh and convenience to more consumers. A new 9,500-squaure-foot store concept, format, and brand for the retailer, GIANT Heirloom Market™ will feature local artisanal breads, plant-based foods, and produce chefs and will open its first location in the Graduate Hospital neighborhood in Philadelphia.
“I was surprised, whenever we did research, how much customers wanted to be able to prepare their own food. That’s where I saw the opportunity. People want shortcuts and hacks. They are inspired by the chefs in Philly and want to recreate those dishes and they don’t always have access to the best ingredients, and we’re going to solve that for them," Nicholas Bertram, Giant Food Stores President, said at the company’s 95th anniversary celebration, according to The Philadelphia Inquirer.
Bertram also noted that while Giant has more than 170 traditional brick-and-mortar stores across Pennsylvania, Maryland, Virginia, and West Virginia, the retailer wasn’t meeting the needs of the rising number of downtown residents. With the opening of Heirloom Market, Giant is hoping to change that.
“Giant is best known for the produce department, so the urban concept name plays off that. At the same time, an heirloom is an object that has stayed in a family for generations,” Bertram continued. “After 95 years of a pretty successful run, this is that moment we are passing down some of that to something new, so it is kind of a double meaning.”
For more fresh store concepts upping consumers' access to fresh deli, dairy, bakery, and specialty foods goods, keep reading Deli Market News.