As Grocery Outlet continues its climb to national popularity, the chain, now run under the third generation of the family alongside private equity firm Hellman & Friedman, hopes to employ its opportunistic buying strategy to its fresh food offerings on a national level.
According to a Forbes article, Eric Lindberg, who is co-CEO with MacGregor Read and who married into the Read family, expressed that 60 percent of what it stocks in stores is bought opportunistically. Now, the same strategy that has led to much success will expand into its fresh food offerings, including the chain’s fastest growing sections that fall under its NOSH program (natural, organic, specialty, and health). Moving forward, Lindberg and Hillman Friedman want to bring the banner national, putting its national brand front and center.
When compared to its competitors like ALDI, Grocery Outlet stands out because the independently-owned stores stock what local consumers want—due to the fact that the stores themselves are operated by local families.
How will locals react to the chain’s attempt to push fresh further into the spotlight? Deli Market News will keep you updated.