Lactose-Free Bries
If you have the sandwich, we have the sauce.
Hy-Vee Opens HealthMarket in West Des Moines

Hy-Vee Opens HealthMarket in West Des Moines


WEST DES MOINES, IA
Friday, August 3rd, 2018

Introducing a new first-of-its-kind store, Hy-Vee opened shop for its small-store format banner, HealthMarket, in West De Moines, Iowa. Sitting on about 15,700-square-feet of space, the stores feature over 11,000 items with a focus on fresh and high-quality meat, seafood, dairy, and produce, as well as frozen food items.

Matt Pertzborn, Store Director, Hy-Vee HealthMarket“We can’t wait for Hy-Vee customers to experience this new store concept, which offers products and services to meet all of their health and wellness needs,” said Matt Pertzborn, Store Director at the new Hy-Vee HealthMarket, in a press release. “Shopping for healthy lifestyle and personal care items while picking up your groceries has never been easier.”

The new store, located at 375 South Jordan Creek Parkway, opened to the public on Tuesday, July 31st. To celebrate, the first 500 shoppers received complementary goodie bags with items stocked throughout the store, according to a press release.

Hy-Vee's new HealthMarket store features more than 11,000 items—and will focus on fresh items, like fresh produce, high-quality meat, seafood, and dairy

The location additionally hosts a number of health-focused services and other amenities, including a pharmacy, health clinic, hearing aid center, sports nutrition area, and Aisles Online Pickup.

The store will also feature a hydration station, where customers can enjoy coffe, kombucha, and Bevi infused waters; a 3,000-square-foot Orangetheory Fitness center; and Basin brand natural bath and body products.

How will this new format pay off in the face of constant competing forces trying to find the next best way to move fresh forward? Deli Market News will keep you updated.

Hy-Vee
Topics:

In This Story


With sales of more than $8 billion, Hy-Vee ranks among the top 25 supermarket chains and the top 50 private companies in the United States. Its 235 stores are located in eight Midwestern states:...



Lactose-Free BriesIf you have the sandwich, we have the sauce.

Have a new product, press release or story idea?

Let us know

Inc. Magazine Unveils Its 37th Annual List of America’s Fastest-Growing Private Companies—the Inc. 5000

For the 8th Time, Hissho Appears on the Inc. 5000, Ranking No. 3893. With Three-Year Revenue Growth of 91.7 Percent
View Press Release

WCMA Adds Staff as Member Services Expand

The association has welcomed Sara Schmidt as its new Office and Member Service Coordinator, working to support WCMA’s expanded array of benefits to member organizations.
View Press Release

Now It's Official! Flow is a Business Doing Good

BeeInventive, the company behind the multiple award-winning “honey on tap” FlowHive, is now a Certified B CorporationⓇ.
View Press Release

Hissho Among 2018 Middle Market Leaders

Hissho has just been named #8 among the 2018 Middle Market Leaders honorees by Charlotte Business Journal.
View Press Release

Halton Group Acquires U.S. Indoor Air Equipment Manufacturer

The acquisition makes the company a part of Halton's Foodservice business that specializes in professional kitchen environments.
View Press Release

Olive Oil Commission of California to Hold Workshops on Producing, Evaluating, and Protecting Olive Oil Quality

The goal of these workshops is to discuss the California Department of Food and Agriculture (CDFA) standards for Extra Virgin Olive Oil and to educate all sectors of the olive oil supply chain on best practices.
View Press Release

Pereg Natural Foods Launches Everything Bagel Spice Mix

A little of Everything (But the Bagel) Spice Mix will bring big flavor to everything!
View Press Release

Allies GF Goodies Bakes Great Foods That Are Good for All

The Long Island-based baking operation now distributes to retail as well as to foodservice.
View Press Release

WCMA Credits Member Action, Sen. Baldwin for Key Dairy Votes

With reports of a close vote on this proposal, WCMA and many of its members sprang into action, contacting key swing senators.
View Press Release

Old Amsterdam is Going on Tour in the Northeast

The company launches a grassroots sampling campaign to bring “The Gold Standard of Aged Gouda” to state fairs, festivals, and retailers.
View Press Release