Eiffel Tower - A creamy cow’s milk delight, featuring a chalky white rind and a cream-colored, buttery, soft interior that oozes when at the peak of ripeness and temperature
BelGioioso - Burrata & Stracciatella
Hy-Vee Opens HealthMarket in West Des Moines

Hy-Vee Opens HealthMarket in West Des Moines


WEST DES MOINES, IA
Friday, August 3rd, 2018

Introducing a new first-of-its-kind store, Hy-Vee opened shop for its small-store format banner, HealthMarket, in West De Moines, Iowa. Sitting on about 15,700-square-feet of space, the stores feature over 11,000 items with a focus on fresh and high-quality meat, seafood, dairy, and produce, as well as frozen food items.

Matt Pertzborn, Store Director, Hy-Vee HealthMarket“We can’t wait for Hy-Vee customers to experience this new store concept, which offers products and services to meet all of their health and wellness needs,” said Matt Pertzborn, Store Director at the new Hy-Vee HealthMarket, in a press release. “Shopping for healthy lifestyle and personal care items while picking up your groceries has never been easier.”

The new store, located at 375 South Jordan Creek Parkway, opened to the public on Tuesday, July 31st. To celebrate, the first 500 shoppers received complementary goodie bags with items stocked throughout the store, according to a press release.

Hy-Vee's new HealthMarket store features more than 11,000 items—and will focus on fresh items, like fresh produce, high-quality meat, seafood, and dairy

The location additionally hosts a number of health-focused services and other amenities, including a pharmacy, health clinic, hearing aid center, sports nutrition area, and Aisles Online Pickup.

The store will also feature a hydration station, where customers can enjoy coffe, kombucha, and Bevi infused waters; a 3,000-square-foot Orangetheory Fitness center; and Basin brand natural bath and body products.

How will this new format pay off in the face of constant competing forces trying to find the next best way to move fresh forward? Deli Market News will keep you updated.

Hy-Vee
Topics:


Eiffel Tower - A creamy cow’s milk delight, featuring a chalky white rind and a cream-colored, buttery, soft interior that oozes when at the peak of ripeness and temperatureBelGioioso - Burrata & Stracciatella

Have a new product, press release or story idea?

Let us know

In This Story


With sales of more than $8 billion, Hy-Vee ranks among the top 25 supermarket chains and the top 50 private companies in the United States. Its 235 stores are located in eight Midwestern states:...

Charlotte-Based Hissho Sushi Makes N.C. Mid-Market Fast 40 List

This year marks 20 years since Hissho Sushi was founded in Charlotte, NC.
View Press Release

Anheuser-Busch Inbev & DS Smith Plastics Named 2018 Excellence in Reusable Packaging Award Winners

RPA announces two winners in the 2018 Excellence in Reusable Packaging award program.
View Press Release

It's Pumpkin Spice Season!

Litehouse debuts a fresh look for its line of deliciously indulgent caramel dips and a limited-edition flavor: Pumpkin Spice Caramel.
View Press Release

Time to Step Up Your Fall Menu Plan; Pereg Natural Foods Gets You Started

Suffering from pumpkin spice fatigue? Here are 14 savory reasons why you still need pumpkin spice in your life.
View Press Release

New Snack Bars Take the Tahini Craze to Healthy Delicious Heights

Absolutely Gluten Free introduces TahiniBAR, the energy bar made from sesame seeds, in three exciting flavors.
View Press Release

Apex to Represent Ice-O-Matic® in MAFSI Territory 16 & 19

Sales and sales support coverage by the global ice machine manufacturer now includes multiple states in the Midwestern U.S. with personnel in four major cities.
View Press Release

HNINA Receives Chocolatier's Award

International Chocolate Salon honors Vanessa (Hnina) Morgenstern-Kenan with The Chocolatier's Award.
View Press Release