Customers are beginning to expect more from their local grocery store. No longer will the old standards suffice, consumers want prepared food, specialty items, organics, and other innovative products and services. In response to consumer needs, grocery chain Hy-Vee is looking to jump on board with a new and improved Fast & Fresh location in Davenport.
Operating on a smaller scale, Hy-Vee Fast & Fresh stores standard fare offer selections of fresh produce, meat, dairy, bakery items, as well as pantry and frozen items. The new location will feature these options and more, serving up sushi, wood-oven pizzas, a craft beer station, wine and spirits, along with services like a gas station and Hy-Vee Aisles Online Pickup. Customers will also get to peruse made-to-order meals for carrying out or dining in, Hy-Vee Mealtime Kits, and a Starbucks. According to the company, the new store will be the first-of-its-kind in the country.
Hy-Vee’s Fast & Fresh stores are a new concept targeting busy customers interested in a more convenient grocery and meal experience while on the go, report leaders in the industry.
The store will be open seven days a week, between the hours of 5 am and 11 pm, while the Starbucks will be open from 5 am to 9 pm, seven days a week. A second Fast & Fresh location is slated to open in Altoona, Iowa in 2019.
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