Kroger has been eyeing growth in more than just size and capacity—now the company is making a move to grow consumer loyalty as well.
The retailer has revealed that it will cut prices on upwards of a thousand popular items, in a move that will span 120 stores, according to a Business Insider report.
This is the latest effort in the strategy to grow its footprint for Kroger, which now reaches across 35 states and employs about 431,000 employees.
The company is also in the midst of an enormous hiring spree, with a set goal to hire 14,000 people before the year is out. Now, it seems, another piece towards improving customer service is lowering prices.
With the large moves it has made in the areas of large size and lower prices, some analysts are comparing Kroger’s increasing competitive worth against retail giant Walmart, famous for its low price offerings.
"Kroger has been able to come close enough to Walmart’s pricing structure to remain competitive, outperforming any of its industry peers," explains David Merrefield, Principal of retail consulting group DRM Initiatives, Inc.
While a detailed list has not yet been unveiled of what popular items will receive a price break, including what may fall in the realm of fresh produce, Kroger has also boosted its focus on organic foods in its offerings.
Deli Market News will continue to report as the chain, and others in the retail circuit, look to broaden their reach and make grocery more accessible to consumers.