Kroger is making strides to set itself apart from other meal kit offerings by expanding its quick meals selection into new self-serve Easy For You Meal Kits.
Kroger is putting the ladle into its consumers’ hands—literally—and allowing shoppers to select from a variety of in-store, ready-made frozen entrees and side dishes—such as parmarella mac and cheese, prime rib strips with mushrooms and gravy, and chicken and sausage gumbo—to package in a disposable meal kit container and enjoy later.
According to the Richmond Times-Dispatch, the kits are sold by weight at $7.99 per pound and need only be cooked for 10-12 minutes.
The new Easy For You meal kits are currently available in the Richmond market, with plans to expand to more locations soon.
How will Kroger’s new meal kit offerings rock the market by changing in-store and self-serve options? Deli Market News will keep you updated!
