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Kroger Gears up for a Change in Its Executive Vice President of Retail Operations

Kroger Gears up for a Change in Its Executive Vice President of Retail Operations

Tuesday, October 24th, 2017

After 31 years of dedicated service to Kroger and 44 years in the food industry, the company’s Executive Vice President of Retail Operations Fred Morganthall is set to retire from the established company, effective November 30. Mike Donnelly, Kroger’s Executive Vice President of Merchandising, will take on Morganthall’s responsibilities. As of November 1, Donnelly will take on the joint duties of the two positions with the new title of Executive Vice President and Chief Operating Officer.

Rodney McMullen, Chairman and CEO, Kroger“Kroger is fortunate to have a leadership team that combines deep experience with creative new talent as we strategically reposition the company through our Restock Kroger Plan," said Rodney McMullen, Chairman and CEO, in a recent press release.

Alongside Donnelly, two other executive vice presidents will be spearheading the execution of Kroger’s Restock Kroger Plan: Mike Schlotman, who is the Executive Vice President and Chief Financial Officer, and Chris Hjelm, who is the Executive Vice President and Chief Information Officer.

"There are few people in our industry as widely respected as Fred," said McMullen. "He worked tirelessly to establish the Harris Teeter brand and, after our merger, to help position Kroger for future success. We've all benefited from Fred's passion for grocery retail and operational excellence. We are grateful for Fred's distinguished service and many contributions to Kroger and Harris Teeter, and we wish him and his family all the best."

Fred Morganthall, Outgoing Executive Vice President of Retail Operations, KrogerMorganthall’s built a name for himself as an industry professional in 1973. After starting his career at Procter & Gamble, he transitioned into grocery retail in 1978 at Spartan Stores in Grand Rapids, Michigan. He held a wide variety of responsibilities at this early stage, including grocery, frozen, and dairy purchasing, as well as the general manicuring of merchandise. The industry-known executive launched his career at Harris Teeter in 1986. His first role was the Director of Grocery Merchandising before transitioning into several other executive roles at the company, including Vice President of Merchandising, Vice President of Distribution, Vice President of Operations, and, finally, President. His leadership skills carved out a name for Harris Teeter, establishing the company as a store showcasing exemplary customer service and in-store experience.

The 2013 merger between Harris Teeter and Kroger gave Morganthall more room for professional growth, as he took on the role of Senior Vice President of Kroger in June of 2015. Later that year, in September of 2015, he took on his current role as Executive Vice President of Retail Operations. His continuous proactive efforts and active leadership within the industry, including his role as the Chair of the Food Marketing Institute, led him to his 2016 win of the Sidney R. Rabb Award from FMI.


After all of his dedicated work throughout the years, Morganthall will soon enjoy the bliss of family and travel in retirement as Donnelly takes the stage with his new role at Kroger.

"Mike and his team will help us redefine the food and grocery experience for customers and drive sales," said McMullen. "By bringing merchandising and operations together under Mike's leadership, we will build synergies between our teams and accelerate our efforts to establish a truly seamless customer experience."

Donnelly’s beginnings can be traced back to 1978, when he started working at Fry’s Food Stores in California. After climbing the ranks at Fry’s, he took on the role of Vice President of Merchandising at the company in 1995 before being promoted to President of Fry’s division in 2000. He has since served as Kroger’s Senior Vice President of Drug/GM, President of the company’s Ralph’s division, and Senior Vice President of Merchandising before gaining his current title in 2015.

As Kroger transitions into this new stage of executive leadership, stay tuned to Deli Market News for more progress.


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