A new trendy dinner kit program is coming to town. Kroger has announced the pilot of Prep+Pared in four of its Ohio stores—Hyde Park, Oakley, Harpers Point, and Sharonville—the innovative packs come with everything required to make a meal for two.
Home delivery isn't yet on the menu, but the in-store offering looks like a strategic move to throw down against online meal kit delivery services such as Blue Apron, Hello Fresh, and Peach Dish.
According to local news source FOX19 WXIX, Kroger’s Prep+Pared prices start at around $14 and include recipes such as:
According to the source, Kroger confirmed plans to roll the program out to more local stores soon. Additionally, the meals can be ordered online through ClickList and picked up in-store at the Oakley and Sharonville locations.
The Washington Post reported in an article on the decline of the American home-cooked meal, that in 2015, less than 60 percent of suppers served at home were actually cooked at home. In the age of technology, revolutionary new solutions have been popping up to respond to consumer calls for convenience. As such, Blue Apron, which was founded in 2012, has been rapidly expanding in recent years, and is now lining up the pieces for an anxiously awaited IPO.
Will Kroger’s new program be enough to keep classic retailers competitive in this rapidly changing world of home cuisine? Deli Market News will keep you in the loop.