Eiffel Tower - A creamy cow’s milk delight, featuring a chalky white rind and a cream-colored, buttery, soft interior that oozes when at the peak of ripeness and temperature
BelGioioso - Burrata & Stracciatella
Kroger Looks to Upgrade Pick 'n Save with $50 Million in Upgrades Around Milwaukee

Kroger Looks to Upgrade Pick 'n Save with $50 Million in Upgrades Around Milwaukee

Thursday, December 29th, 2016

Having recently acquired Roundy’s and spent approximately $50 million remodeling grocery stores in Fox Valley and Madison, Wisconsin, premier retailer The Kroger Co. is at it again. The company has announced plans to spend upwards of $50 million on revamping Pick ‘n Save stores in Milwaukee.

Rodney McMullen, Chairman & CEO, Kroger

“We’ll spend well over $50 million starting to remodel the stores in Milwaukee in 2017,” said CEO Rodney McMullen, according to local news source the Milwaukee-Wisconsin Journal Sentinel. “We’ll continue to expand the Metro Market concept as well.”

Metro Market stores offer consumers a different look—an upscale, urban store concept that offers higher-end products and attention to details that mimic Roundy’s successful Mariano’s brand in Chicago. But aside from that specialized market, Kroger is looking to consolidate all its stores in Wisconsin under the Pick ‘n Save banner. The company’s announced remodeling plans are part of a continuing effort to revive the Pick ‘n Save brand and reclaim lost ground ceded amidst intense local and national competition.

"In the Fox Valley and Madison, all the stores that weren’t already operating as Pick ’n Save stores are now operating under that banner," McMullen said. “We had two different brands in the market and we converted all those stores to Pick ’n Save. That’s really the name we will use in Wisconsin other than, obviously, the Metro Market stores.”

Photo Source: Jeff Bollier/USA TODAY NETWORK-Wisconsin

Does Kroger intend to further consolidate its market share in Wisconsin? “Absolutely,” McMullen told the Journal Sentinel. “Milwaukee and the state of Wisconsin. We want to make sure we get a foundation in place and get our base business growing.”

Upon completion of the purchase of Roundy’s last year, Kroger became the leading grocer in Milwaukee, with nearly 40 percent of the market share. The company’s holdings account for roughly a third of the market share statewide.

Kroger currently employs roughly 13,000 people throughout the state, with some 7,500 working in the 60 stores in the Milwaukee metropolitan area and at the former Roundy’s headquarters in downtown Milwaukee. Nationwide, the retailer employs 431,000 people who serve roughly 8.5 million customers in 35 states each day.

Kroger recently tied with Walmart atop the Kantar Retail’s 2016 US PoweRanking® survey. The company currently holds top-two market shares in major markets across the nation, including: Los Angeles, Atlanta, Houston, Phoenix, Seattle, Denver, Dallas, Cincinnati, San Diego, and Charlotte, among others.

Will Kroger’s expansive efforts in Milwaukee pay off with even greater dividends? Only time will tell. Check back in with Deli Market News for updates as they happen.

Kroger Co.

Eiffel Tower - A creamy cow’s milk delight, featuring a chalky white rind and a cream-colored, buttery, soft interior that oozes when at the peak of ripeness and temperatureBelGioioso - Burrata & Stracciatella

Have a new product, press release or story idea?

Let us know

In This Story

The Kroger Co. spans many states with store formats that include grocery and multi-department stores, convenience stores and mall jewelry stores. We operate under nearly two dozen banners, all of...

The Spice Lab is Now USDA NOP Organic Certified

The USDA Organic seal assures consumers that products are 95% or more certified organic.
View Press Release

Valio Unveils On-Trend Food Innovations and Ingredients Solutions at SIAL Paris

The company plans to showcase its latest food innovations and tailor-made ingredients solutions at the upcoming show.
View Press Release

Charlotte-Based Hissho Sushi Makes N.C. Mid-Market Fast 40 List

This year marks 20 years since Hissho Sushi was founded in Charlotte, NC.
View Press Release

Anheuser-Busch Inbev & DS Smith Plastics Named 2018 Excellence in Reusable Packaging Award Winners

RPA announces two winners in the 2018 Excellence in Reusable Packaging award program.
View Press Release

It's Pumpkin Spice Season!

Litehouse debuts a fresh look for its line of deliciously indulgent caramel dips and a limited-edition flavor: Pumpkin Spice Caramel.
View Press Release

Time to Step Up Your Fall Menu Plan; Pereg Natural Foods Gets You Started

Suffering from pumpkin spice fatigue? Here are 14 savory reasons why you still need pumpkin spice in your life.
View Press Release

New Snack Bars Take the Tahini Craze to Healthy Delicious Heights

Absolutely Gluten Free introduces TahiniBAR, the energy bar made from sesame seeds, in three exciting flavors.
View Press Release

Apex to Represent Ice-O-Matic® in MAFSI Territory 16 & 19

Sales and sales support coverage by the global ice machine manufacturer now includes multiple states in the Midwestern U.S. with personnel in four major cities.
View Press Release

HNINA Receives Chocolatier's Award

International Chocolate Salon honors Vanessa (Hnina) Morgenstern-Kenan with The Chocolatier's Award.
View Press Release