Kroger announced that Gil Phipps, who is currently Vice President of Our Brands, will be promoted to Vice President of Branding, Marketing and Our Brands, effective August 15.
"We are fundamentally changing how we market to and engage with our customers, and Gil is the perfect talent—a personality full of creativity, imagination, and fun who loves food and new meal experiences—to lead the way," said Stuart Aitken, Kroger's Group Vice President and CEO of 84.51°. "Kroger's new marketing approach is more engaging, cross-functional, data-driven, and customer-led in support of Restock Kroger. As we redefine the customer experience, we are using compelling marketing communications to create uplifting connections with our shoppers that earn even more of their sales, trust, and loyalty."
Phipps started his grocery career in 1987 as a Store Director for Fresh Plus Grocery in Austin, Texas. Following the role, he became Brand Manager for Guiltless Gourmet before moving into brand marketing positions at both Michael Angelo's Gourmet Foods and Hormel Foods. In 2001, Gil joined H-E-B as a Brand Manager before earning a series of promotions that placed him as the leader of H-E-B's store brands program.
“The retail industry is dynamic, exciting, and changing, and I'm thrilled to take on this role at this very moment to transform the way Kroger connects with our customers to elevate our brand across America," stated Phipps. "We will continue to build on how we use data points powered by 84.51° to create marketing communications and experiences that are even more relevant, meaningful, and personalized."
Phipps joined the company in 2012, where he led the transformation of Our Brands by evolving existing brands and introducing new brands that resonated with customers. Through elevating recipes and product formulations, inserting personality into packaging, and more, Phipps increased customer loyalty and drove record Our Brands sales growth, according to a company press release. The company also noted that, under Phipps' leadership and influence, the Our Brands business substantially increased. It also commended Phipps for introducing Simple Truth®, a natural and organic brand in America.
As we reported in our sister pulication, AndNowUKnow, the company also recently promoted Valerie Jubbar to Group Vice President of Merchandising for the company, and Mike Murphy to President of the Ralphs division.
Jabbar began her career with Kroger in 1987. Throughout her tenure, she has held several leadership roles before joining the Ralphs division in 2013 as Vice President of Merchandising. She was then promoted to division President with Ralphs in July 2016.
"Valerie brings a wealth of knowledge, experience, and insight to this role," said Mike Donnelly, Executive Vice President and COO, in a press release. "As we continue the work of Restock Kroger, her ability to lead and deliver for our associates and customers will continue to transform our business."
Murphy joined Kroger in 1999, and has served in multiple merchandising roles before being promoted to Vice President of Merchandising in the Columbus division in 2016 and then the Vice President of Operations in the Columbus division in 2017.
"Mike is a dynamic leader who brings great passion to our business," said Donnelly. "His strong commitment to our purpose and promise, and extensive grocery retail experience, make him a great asset to our Ralphs division."
Congratulations to Gil Phipps on this new position, and to Valerie Jabbar and Mike Murphy on theirs, from all of us here at Deli Market News!