After the grocer halted its expansion efforts in Alabama earlier this year, speculations arose as to whether Lidl would be on track to meet its goal of opening 100 new U.S. locations in 2018. Recent news has come out that Lidl is upping its number of stores in New Jersey this fall. The retailer announced that it will be opening three new stores over the course of October and November.
On October 31, Lidl is opening up shop in Eatontown, NJ at 136 Route 35. Then, in November, Lidl is cutting the ribbon on not one, but two new stores in Union (2375 Route 22) and Hazlet (2937 Route 35) on November 14 and November 28, respectively.
As Lidl continues its expansion efforts in familiar territory—the East Coast—will the retailer stay on track and meet its network goal? Deli Market News will continue to report on the latest retail moves as it pertains to the specialty food space.