The wait is over, Lidl is finally here. Making waves throughout the buy-side sector, discount retailer Lidl has announced an opening date for its entryway into U.S. markets. Far ahead of when it was first speculated to join the country's current consumer options, Lidl will be opening its doors this summer.
Announced this Wednesday, the chain has slated sometime in the next few months for its initial store openings, with more to follow. The retailer will currently focus on 20 locations to start its U.S. saga.
Following the first few, another 100 stores will open on U.S. soil. According to news source WoodTV8, that number will fan across the East Coast within a year. This quickened move comes after Lidl had long anticipated opening its U.S. locations no later than 2018, and remaining vigilant on acquiring property and preparing for its debut.
Lidl will first make its mark in North Carolina, South Carolina, and Virginia. This region is also where Lidl first established its U.S. base in 2015.
Will U.S. be the new rising star for Lidl’s portfolio? Deli Market News will continue to have the latest.