After undergoing bankruptcy earlier this year, Marsh Stores is reemerging with a new name, face, and renewed focus on family values. The chain will be rebranded as Needler’s Fresh Market, with 14 former Marsh Supermarkets becoming Needler’s locations—and a single Ohio store adopting the Chief Supermarket banner.
“Needler’s Fresh Market truly represents who we are as a family and as an operator,” said Michael Needler, Jr., CEO of Fresh Encounter, Inc. and Partner in Generative Growth, which acquired the 15 stores in June for $8 million. Marsh filed Chapter 11 bankruptcy in May after closing 19 stores. “My sister, Julie, and I have grown up in the grocery business and look forward to bringing our genuine family values to the former Marsh stores. I know customers will begin to experience the pride we feel serving our friends and neighbors every day.”
He added that the retailer's fresh meat offering is second-to-none, commenting, "Customers will enjoy premium angus beef, all-natural pork, and Miller Amish Country poultry. It’s a real privilege to serve these communities and Needler’s have been doing it in Indiana and Ohio for nearly 100 years.”
Needler’s Fresh Market also noted, in a press release, that it will place added concentration on sourcing local fresh products and providing high-quality in-store made products in bakery and deli.
“Customers can expect a clean, fresh look with our marketing and communication,” noted Julie Anderson, Vice President of Marketing and Partner in Generative Growth.
The company expects new branding for both interior and exterior of stores to be completed by the end of October—with new branding and advertising to begin targeting consumers as soon as September 15th. Changes will be made to Indiana stores located New Palestine; Marion; Indianapolis; Columbus; Hartford City; Elwood; Tipton; Pendleton; Richmond; and Greensburg, as well as Ohio locations in Troy, Middleton, and Eaton.
Generative Growth is located in Findlay, Ohio, and owns 25 supermarkets in Ohio, Indiana, and Kentucky, all managed by Fresh Encounter, Inc.