Burgeoning fresh-focused retailer The Fresh Market has announced that Mary Kellmanson has joined The Fresh Market executive leadership team, effective immediately, as the company’s new Chief Marketing Officer.
“The Fresh Market has long been recognized as a brand that offers high-quality, curated products and delicious fare,” noted Kellmanson, in a press release. “I look forward to building upon that reputation through new ideas and programs, and I welcome the opportunity to elevate awareness around the exceptional experience The Fresh Market offers for our guests.”
In her new capacity, Kellmanson will oversee all aspects of The Fresh Market’s marketing and brand strategy—as well as public relations and communications. Additionally, Kellmanson will serve on the company’s senior leadership team.
“With her impressive track record of successful innovation in driving corporate brand strategy, we are energized by the leadership Mary brings to our team,” said Larry Appel, President and CEO. “I am confident that her results-oriented approach and insight into food retailing will put her in a strong position to assess and optimize The Fresh Market’s programs.”
Kellmanson brings more than 20 years of experience in the grocery industry to her new position with The Fresh Market. In recent roles, Kellmanson has served as Chief Marketing Officer for Skeeter Snacks, LLC—an emerging brand specializing in all-natural, healthy nut-free snacks—and SVP of Marketing at Web.com—a global online services provider for small businesses.
Kellmanson began her career with Wegmans Food Markets where, as Vice President of Marketing and Advertising, she was responsible for branding, new store openings, market research, loyalty card, and online programs. She would go on, from there, to become SVP of Marketing at Winn-Dixie Stores and Bi-Lo Holdings.
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