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Peapod Names Selma Postma as New President

Peapod Names Selma Postma as New President

Friday, November 9th, 2018

Ahold Delhaize is making moves in e-commerce and investing in the next generation of grocery technology. And recently, the company announced a new senior executive hire set to strengthen its e-commerce team. Selma Postma has been named to lead Ahold Delhaize's Peapod, beginning her term as President January 1, 2019.

Selma Postma, Incoming President, Peapod"I'm very excited to join Peapod, which has a great 30-year heritage in e-commerce to build upon as we look to future growth," said Postma, in a press release. "I look forward to working with the team that has built this strong brand, along with Peapod Digital Labs and the great local U.S. brands of Ahold Delhaize, to continue to accelerate sales and deliver a world-class consumer experience."

Selma Postma has been appointed President of Peapod by Ahold Delhaize

Postma joins Peapod from Albert Heijn, where she served for almost 20 years. She most recently served as General Manager of Albert Heijn Online—where she led the transformation of Albert Heijn into an omnichannel retailer.

JJ Fleeman, President and Chief E-Commerce Officer, Peapod Digital Labs"We're extremely pleased to have Selma to serve at the helm of Peapod," said JJ Fleeman, Chief E-Commerce Officer and President, Peapod Digital Labs. "Selma has a proven track record of building an omnichannel experience at Albert Heijn, where she accelerated online growth to more than 20 percent annually and launched several customer-facing solutions, such as the popular mobile app, Appie, single sign-on with, the largest online, non-food retailer in the Netherlands, and much more. We are confident her expertise will accelerate the e-commerce experience for Peapod customers and continue to grow sales."

Postma holds a business administration degree in Strategic Management from Erasmus University, Rotterdam. She will, according to the company’s press release, relocate to Chicago with her husband and three children.

For more dairy, deli, bakery, and specialty food news, keep reading Deli Market News.

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Ahold Delhaize is one of the world’s largest food retail groups, a leader in supermarkets and e-commerce, and a company at the forefront of sustainable retailing. Our family of 22 great local...