The Florida-based retailer continues to sink its teeth across the South with two new store locations; one of which is its small-format Greenwise Market, known for its specialty, natural, and organic products.
“South Florida is such a large, diverse area, and we believe our customers in the Fort Lauderdale community will appreciate the environment and curated products at GreenWise Market,” said Senior Vice President of Retail Operations Kevin Murphy in a press release. “We’re excited to continue growing this new concept in our market area.”
Fort Lauderdale will have the honor of ushering in this new GreenWise Market, while Raleigh celebrated the grand opening of its new Publix yesterday, November 28, according to news source WRAL. Fort Lauderdale is currently the home to six other GreenWise Markets; the new location marks the second site in South Florida for the new-format stores.
The new GreenWise Market will be on the southwest corner of Southeast Third Avenue and Southeast Second Street. The opening date has not yet been determined. The new traditional Publix store is located at 9640 Leesville Road, in Raleigh, North Carolina.
Where will Publix take its traditional and GreenWise Market stores next? Deli Market News will continue to keep an eye peeled on what’s new in grocery retail.