Publix Super Markets is going back to school with its latest location. Opening a store on the University of South Florida’s campus, the concept will mirror the grocer’s second downtown St. Petersburg location. The campus location, which will be 28,000-square-feet and is nestled at Fletcher Avenue and USF Palm Drive, is currently under construction, and while the project was announced in January of 2016, the opening date has not been determined.
“We’re excited to bring a Publix to the campus at USF where students can live, work, play, and eat,” Maria Brous, Director of Media and Community Relations, said in a statement, according to Tampa Bay Business Journal. “Conveniently located next to USF residence halls, the short walk, or bike ride will offer plenty of fresh grab-and-go options, including our world-famous Publix subs, deli teas, decadent desserts, and sushi.”
The company’s new downtown St. Petersburg store seeks to make subs and salad orders run more smoothly, debuting a re-designed deli ordering station. The USF store, though, will embody more characteristics of the smaller-format Publix prototype.
As the company looks to the Carolinas and the D.C. metro area to expand, it sees more opportunities to move into urban neighborhoods to build more stores, and these locations are seen as prime real estate by the company.
Two of Publix’s recently unveiled, smaller formatted stores have been focused on prepared foods to entice the grab-and-go customer. Prepared foods will become a focus for the company moving forward, especially in light of its competition with Wegmans Food Markets in Virginia and North Carolina.
How will this new campus location and the narrowed focus on prepared foods assist in the company’s sales growth as it seeks to expand into new regions? Deli Market News is here to report the latest in the industry!