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Publix Rekindles GreenWise Design

Publix Rekindles GreenWise Design

Monday, April 3rd, 2017

As Publix Super Markets looks to continue climbing up the ladder, it has announced a growth strategy involving the revival of its its GreenWise store concept.

Kevin Murphy, Senior Vice President of Retail Operations, Publix“We are committed to being the retailer of choice for consumers who are looking for specialty, natural, and organic products,” Kevin Murphy, Senior Vice President of Retail Operations, said in a press release.

The retailer plans to release additional information closer to the opening of the debut store, slated to open near Florida State University in Tallahassee, Florida in late 2018.

“Over the past several years, we have gained valuable insights from our existing GreenWise locations. By combining these learnings with customer feedback and market trends, we are better positioned to deliver on our vision of being the best at serving the evolving lifestyles of today’s consumer,” Murphy continued.

Publix said that it plans to aggressively seek out additional GreenWise locations throughout its operating areas.

As we reported previouslychain has continued strides for growth in the last few month. As we reported previously, it opened a new 638,000-square-foot distribution center in Alabama in February, amongst the changes. It has also been on the hunt for a deeper foothold in the southeast as it looks to grow its presence in the region.

Deli Market News will keep you up to date on the latest strides made by this and others in the buy-side circuit as they become known.