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Safeway Opens New Locations in Competitive California Bay Area

Safeway Opens New Locations in Competitive California Bay Area

Tuesday, September 13th, 2016

The retail battle ground of California’s Bay Area is getting a little bit more competitive this week. Tomorrow, Safeway will be opening three new stores in the increasingly comabtive market.

"We are excited to open three new stores to meet the needs of customers and create new jobs in the Bay Area," said Tom Schwilke, President of Safeway Northern California, in a statement. "These new stores will give customers new local, fresh and organic options."

Safeway Opening Sept. 14, Orchards Shopping Center, Walnut Creek / Photo via Cushman & Wakefield

The three new stores will be opening in the following locations:

  • Fairmont Shopping Center at 709 Hickey Blvd. in Pacifica
  • Ridge Shopping Center at 5100 Broadway in Oakland
  • The Orchards at 2800 Ygnacio Valley Blvd. in Walnut Creek

While details on the sizing of the other two locations have been slim, the Walnut Creek store will be 55,000-square-feet.

With competition coun up from healthy and locally-focused chains like Nugget Markets and Whole Foods, Safeway has decided it will highlight its locally-grown products with designated tags throughout the store, according to the East Bay Times. The source reports that Safeway will carry popular local brands like Clover Stornetta Dairy Farms, Three Twins Ice Cream, and Rocky Chicken, while partnering with Cal-Organic Farms for fresh produce.

The stores will also offer a grocery delivery program to rival e-commerce services like those form Walmart, Amazon, and Instacart.

Wendy Gutshall, Senior Communications & Government Relations Manager, Safeway"We continuously evaluate and invest in areas where there's an opportunity to improve or expand our operations," Safeway’s Senior Communications and Government Relations Manager, Wendy Gutshall, explained to the San Francisco Business Times.

Will Safeway be able to take a healthy chunk out of the Bay Area’s retail money machine? Deli Market News will keep our eyes on the scene for updates.