In a first for both the retailer and the protein artisan meat producer, Schuck Markets and Volpi Foods have announced the opening of a new prototype “Store-within-a-Store”—a test concept designed to provide Schnucks customers the ability to conveniently purchase freshly sliced artisan cured meats produced by Volpi Foods and offer a unique opportunity to experience the heritage and craftsmanship of a legendary St. Louis specialty producer.
“We are excited to partner with the leading grocery retailer in the St. Louis market,” said Tim Urban, Chief Commercial Officer for Volpi Foods. “The partnership between Schnucks and Volpi is the highlight of a relationship that spans a combined 200+ years of servicing the Midwest market. We share in the Schnucks commitment to the community and their legacy as a family-owned company. We look forward to offering a unique shopping experience at the Des Peres location.”
The new concept will be located near the store’s Deli department.
“Schnucks is excited to be able to offer our shoppers Volpi premium meats with this new concept,” said Schnucks Category Manager Derick Rosinsky. “This takes our partnership with Volpi to the next level and allows us to deliver on our fresh promise to our customers.”
To celebrate the new test concept, Schnucks and Volpi will host a ribbon cutting and kickoff party at the site of the collaboration—Schnucks’ flagship Des Peres, Missouri, store (12332 Manchester Road, 63131). The ribbon cutting will take place on Friday, Nov. 17 from 4-6 pm.
For more on innovations in retail, foodservice, and the deli industry at large, check in with us at Deli Market News.