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Schnuck Markets and Volpi Foods Introduce New Store-within-a-Store Concept

Schnuck Markets and Volpi Foods Introduce New "Store-within-a-Store" Concept


ST LOUIS, MO
Wednesday, November 15th, 2017

In a first for both the retailer and the protein artisan meat producer, Schuck Markets and Volpi Foods have announced the opening of a new prototype “Store-within-a-Store”—a test concept designed to provide Schnucks customers the ability to conveniently purchase freshly sliced artisan cured meats produced by Volpi Foods and offer a unique opportunity to experience the heritage and craftsmanship of a legendary St. Louis specialty producer.

Tim Urban, Chief Commercial Officer, Volpi Foods“We are excited to partner with the leading grocery retailer in the St. Louis market,” said Tim Urban, Chief Commercial Officer for Volpi Foods. “The partnership between Schnucks and Volpi is the highlight of a relationship that spans a combined 200+ years of servicing the Midwest market. We share in the Schnucks commitment to the community and their legacy as a family-owned company. We look forward to offering a unique shopping experience at the Des Peres location.”

Schnucks will feature premium meats from Volpi near the store's deli department

The new concept will be located near the store’s Deli department.

Derick Rosinsky, Category Manager, Schnucks“Schnucks is excited to be able to offer our shoppers Volpi premium meats with this new concept,” said Schnucks Category Manager Derick Rosinsky. “This takes our partnership with Volpi to the next level and allows us to deliver on our fresh promise to our customers.”

To celebrate the new test concept, Schnucks and Volpi will host a ribbon cutting and kickoff party at the site of the collaboration—Schnucks’ flagship Des Peres, Missouri, store (12332 Manchester Road, 63131). The ribbon cutting will take place on Friday, Nov. 17 from 4-6 pm.

For more on innovations in retail, foodservice, and the deli industry at large, check in with us at Deli Market News.

Schnuck MarketsVolpi Foods
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In This Story


We’re the only midwestern specialty foods company that makes our own dry-cured meats, letting nature perfect each flavor in our family’s authentic recipes. There are no shortcuts or artificial...

Schnucks was founded in 1939 with the promise of delivering quality food at a great value. Schnuck Markets, Inc. is still a family-run business, and what started as a 1,000-square-foot corner...