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Sobeys Launches New Meal Kit Program for Canadian Shoppers

Sobeys Launches New Meal Kit Program for Canadian Shoppers

Monday, October 2nd, 2017

Canadian consumers looking for an easy meal planning solution are in luck. Sobeys has launched Easy Meals, a line of pre-packaged meals, prepared in-store in the Seafood, Meat, Kitchen, and Deli departments.

Richard Allardyce, Senior Director, Home Meal Replacement (HMR)"We're taking the stress and hassle out of mealtime by providing Canadians with wholesome, convenient, and affordable meal options, right when they need them, in the departments they're familiar with," said Richard Allardyce, Senior Director, Home Meal Replacement (HMR). "We're incredibly proud and excited to be bringing these meals to Canadians' tables nationwide."

With continually evolving, chef-inspired recipes that are seasonally relevant and always on trend, Easy Meals include a variety of meat and seafood selections with pasta and veggie sides, served in ready to “heat and serve” and “cook and serve” formats–no chopping, slicing, or seasoning necessary; and best of all, no cleanup work required.

Honey Mustard Atlantic Salmon with Vegetable Medley

"What's exciting about Easy Meals is that in addition to directly addressing our consumers' needs, it also reflects how we are growing and diversifying our business," added Bryon Feener, Senior Director, Commercial Programs - Meat & Seafood. "We're working in unison with our various departments and vendors to provide a consistent offering for customers coast to coast. The result is an affordable and quality solution for Canadians who are in a mealtime-pinch."

Easy Meals has been more than a year in the making, taking inspiration from international retailers, as well as from Sobeys customers and internal analytics teams. The new initiative also comes at a time when Sobeys is strengthening its business offerings, providing diversified products and services to meet the changing needs of the industry and its customers.

Tangy Thai Boneless Pork Loin Chop with Vegetable Medley

According to a recent press release, the launch will also be supported by an extensive marketing program which includes in-store, direct-to-customer initiatives and a dedicated ad campaign across owned and digital media.

Will this jump into mealkits by the Canadian retail sector signal the start of a new trend globally? Or will Canadians look elsewhere for its easy mealtime solutions? Stay tuned to Deli Market News for the details.