Norseland - Jarlsberg - Best Premium Specialty Cheese Brands - Best in class - IDDBA Booth 2156
Visit us at IDDBA Booth #1510
Celebrating Goat Cheese as it Should be
Southeastern Grocers Adds Five Stores to Fresco Y Más Banner

Southeastern Grocers Adds Five Stores to Fresco Y Más Banner


JACKSONVILLE, FL
Wednesday, December 7th, 2016

With strategic conversions and expansions underway for its umbrella of banners, Southeastern Grocers is looking to tap in on the growing influence of the Hispanic demographic. The company simultaneously unviled five new Fresco y Más stores this morning in response to strong consumer demand. 

Ian McLeod, President and CEO, Southeastern Grocers

“Each Fresco y Más store features a wider array of Hispanic items our customers told us is important to them–an expanded product assortment, great low prices and new features, including a full-service Latin Butcher shop and new Cocina,” continued Ian McLeod. 

Customers of Fresco y Más now have access to a renovated bakery department, with Hispanic pasteries and baked goods, and a new full-service Latin butcher shop (or, carnicería). The following expansions and features are also a part of the banner: 

  • More than 500 new Hispanic items available across several departments
  • A new “Cocina” (kitchen) offering daily specials of freshly prepared family favorites made from scratch
  • New Dollar Zone within the store, with over 600 everyday essentials
  • Expanded fresh produce section
  • An all-new café with expanded seating area serving authentic Hispanic prepared foods
  • Wall of Value section featuring weekly specials on popular items customers purchase most
  • New custom façade, and vibrant yellow colors with bi-lingual signage throughout the store.

The Fresco y Más stores will also focus on delivering lower, everyday pricing for its customers, with specialized promotions on items with high demand. The banner also emphasizes Hispanic selections, and offers an expanded offering of these items to allow the demographic greater access to authentic, quality food for less.

Fresco y Más Storefront

“We have been listening to our Fresco y Más customers in Hialeah and have tailored additional stores to reflect our customer’s personality, while providing great value, great prices, and great service,” continued McLeod.  

Peppered throughout the Miami-Dade and Palm Beach County areas, the five new stores join the chain’s initial pilot location in South Florida. Southeastern Grocers stated in a press release that the five stores were converted to further the Fresco y Más brand after its initial store marked great success. The first Fresco y Más opened in June earlier this year.  

The company stated that across the six stores now part of the chain, 300 jobs have been created for the South Florida community. The stores were all opened with a simultaneous ribbon-cutting at 10 a.m. local time.

As we previously reported, other notable buy-side banners within the industry are also placing more emphasis on the Hispanic demographic and its subsequent opportunities. Retailers such as Walmart, H-E-B, Kroger, Albertsons, Fiesta Mart, and El Rancho Supermercado are also focusing on the possibilities focusing on the demographic presents to the buy-side sector. 

This expansion is the latest in a string of strategies handed down by Southeastern Grocers. The company also recently converted 73 of its stores to the Harvey banner, and released a new store format for Winn-Dixie. All these decisions, the company has stated, were based on consumer demand and feedback.

Fresco Y MásSoutheastern Grocers


Norseland - Jarlsberg - Best Premium Specialty Cheese Brands - Best in class - IDDBA Booth 2156Visit us at IDDBA Booth #1510Celebrating Goat Cheese as it Should be

Have a new product, press release or story idea?

Let us know

In This Story


Southeastern Grocers, parent company of BI-LO, Harveys and Winn-Dixie grocery stores, is the fifth-largest conventional supermarket chain in the U.S. and the second-largest conventional supermarket...

NMPF Celebrates Lifting of Tariffs Against U.S. Dairy; Hard Work Remains on Trade

The National Milk Producers Federation's President and CEO Jim Mulhern discusses a win for the dairy industry.
View Press Release