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Southeastern Grocers' Fresco y Más Banner Expands to 11 Stores in South Florida

Southeastern Grocers' Fresco y Más Banner Expands to 11 Stores in South Florida

Thursday, March 9th, 2017

As consumers continue to show a blooming interest in an authentic Hispanic grocery shopping experience, Southeastern Grocers has announced an increase to its number of Fresco y Más stores. The company has unveiled 5 new locations in South Florida, and 11 stores to round out the competitive market. 

Ian McLeod, President and CEO, Southeastern Grocers“As Fresco y Más continues to evolve in South Florida, we are meeting the expanding consumer demand of providing more communities with an authentic Hispanic grocery store,” shared Ian McLeod, President and CEO of Southeastern Grocers, upon the announcement. “As we continue to listen and learn from our customers at all of our Fresco y Más locations, we are developing new stores that reflect exactly what our shoppers are looking for; More Savings. More Service. More For You.” 

A key part of the Fresco y Más banner is its new full-service Latin butcher shop (Carniceria), and renovated bakery department with a selection of Hispanic pastries and local baked goods. In total, more than 500 new Hispanic items are available across several of the store’s departments. 

Fresco y Más

“Each store’s new Hispanic-focused product assortment and features, including a full-service Latin butcher shop and new Cocina, are our commitment to providing a shopping experience that reflects the cultural connection we strive to make with our Hispanic customers,” continued McLeod.  

  • Refreshed produce department
  • A new “Cocina” (kitchen) offering freshly prepared family favorites made from scratch
  • New Dollar Zone, where customers can get over 600 everyday essentials for $1
  • All-new café serving authentic Hispanic breakfast, pastries, drinks and hot and cold sandwiches
  • An additional Wall of Value section featuring weekly specials on popular items
  • A new custom façade and vibrant yellow colors with bi-lingual signage throughout the store

Fresco y Más is also highlighting a new “Low Price every day” program, which includes more than 800 popular products at a discounted cost. Easily found in store with distinctive green and yellow arrow signage, the company said these prices will be at the same low price for at least 6 months.  

Deli Department

First launched in Hialeah, FL, in June 2016, followed by five additional stores opened in December, Fresco y Más now includes 11 locations throughout South Florida. This new launch includes the following stores:  

  • 3701 NW 7th St., Miami, FL 33126
  • 1630 W 49th St., Hialeah, FL 33012
  • 3401 NW 18th Ave., Miami, FL 33142
  • 6500 W 4th Ave., Hialeah, FL 33012
  • 1201 E 10th Ave., Hialeah, FL 33010 

Will this boosted number of Hispanic stores make an imprint on the South Florida buy-side sector? Deli Market News will keep you updated.

Southeastern GrocersFresco y Más

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In This Story

Southeastern Grocers, parent company of BI-LO, Harveys and Winn-Dixie grocery stores, is the fifth-largest conventional supermarket chain in the U.S. and the second-largest conventional supermarket...

Founded in 2016, Fresco y Más employs approximately 1,000 associates who serve customers in 11 grocery stores throughout South Florida.