Slingshot Shakes. A complete breakfast.
Lactose-Free Bries
Sprouts Farmers Market's CEO Amin Maredia Talks Battle with Amazon

Sprouts Farmers Market's CEO Amin Maredia Talks Battle with Amazon


PHOENIX, AZ
Tuesday, September 11th, 2018

All eyes remain on Amazon and Whole Foods following the infamous acquisition that rocked the grocery world last year. And with Whole Foods operating in a similar niche of health and wellness as Sprouts Farmers Market, many are wondering if the grocer is planning any major moves to keep up with the industry's top dogs.

But, in an interview with TheStreet, Sprouts’ CEO Amin Maredia reveals that the grocer isn't necessarily keeping an eye on Amazon or Whole Foods.

Amin Maredia, CEO, Sprouts Farmers Market“I think the key to understand, and that most people miss, is that we’re in an $850 billion-dollar industry, which Amazon/Whole Foods has a little over 2 percent of market share. So, 98 percent of the space is really conventional supermarkets, club stores, and some specialty stores. Our battle every day is really with the conventional supermarkets. There are over 40,000 conventional supermarkets in America today and very few of them do health and value well and almost nobody does health, value, and experience really well. That’s where Sprouts has really become more and more mainstream for families looking to eat healthy, save, and have a good in-store experience,” Maredia said when asked how Sprouts does battle with Amazon.

Maredia goes on to discuss Sprouts’ specialization in organic and health goods, and how having a wide assortment, deep flavor profile, and innovative selection that adheres to vegan, gluten-free, and paleo diets has set the grocer apart from its main competitors, conventional supermarkets. Madero also explains that Sprouts' in-store experience is unique from other supermarkets because it encourages shoppers to explore the 30,000-square-foot stores, something not emphasized at other chains.

Sprouts Farmers Market's CEO Amin Maredia reveals the grocers' biggest competitor is conventional supermarkets

Not abandoning the possibility of an Amazon rivalry, interviewer Brian Sozzi asks if a possible acquisition or banner sale is in Sprouts’ future, to which Maredia replies, “If we’re doing what we’re doing really well, we could be too expensive to buy.” How mysterious!

For more details on the competitive grocery retail market as it relates to deli, dairy, bakery, and specialty foods, stay tuned to Deli Market News.

Sprouts Farmers Market
Topics:


Slingshot Shakes. A complete breakfast.Lactose-Free Bries

Have a new product, press release or story idea?

Let us know

In This Story


At Sprouts, we believe healthy living is a journey and every meal is a choice. We love to inspire, educate and empower every person to eat healthier and live a better life. This isn't just a...

Chukar Cherries Wins Gourmet Food of the Year at Las Vegas Market

Original Assortment named Best in Category at 2019 Housewares Design Awards.
View Press Release

Time to Explore a Whole New Organic Look and Brand-New Range for Explore Cuisine at Expo West 2019

The innovative organic pasta brand creates a new Risoni category for rice-lovers seeking a better-for-you option that is high in protein and a good source of fiber.
View Press Release

NJ's Pereg Natural Foods Pushes The (Resealable) Envelope Again With 3 New Varieties of Crispy, All-Natural Bread Crumbs

They join a crunchy family that includes Classic, American, Viennese, Mexican, and Italian Fine Bread Crumbs and their Japanese cousins Spicy Panko, Coarse Panko, and Fine Panko.
View Press Release

U.S. Championship Cheese Contest Sets New Record for Entries

The WCMA breaks previous records with an 11 percent increase in the number of overall entries submitted.
View Press Release

Kerry Launches Non-GMO Yeast

New Acryleast™ is effective in reducing acrylamide levels by up to 90% with no impact on taste or texture.
View Press Release