After investing $70 million to improve in-store experiences, 21 Stop & Shop stores in the Hartford, Connecticut, area are debuting a new look that focuses on fresh, fast, local, and healthy options for consumers. The re-envisioned look will start in the Hartford region as a test market for its piloting features, including an in-store smoker, poke bowl and taqueria stations, and frictionless checkout.
The test market will inform the company’s 400+ stores over the next several years of what consumers want and need in their supermarket. In addition to the new look, Stop & Shop is investing into lower prices on thousands of items that customers purchase most, as well as offering a larger assortment of affordable items from its own brand lines like Nature’s Promise.
“We recognize that our customer is changing, and we’re evolving our entire shopping experience to better serve them. They’re focused on getting back to their lives, juggling many responsibilities, and we want to make grocery shopping even easier and faster for them,” said Stop & Shop President Mark McGowan. “Hartford is the first step in our journey towards repositioning our brand for future success and in helping our communities enjoy better food and better lives.”
The modernized store format is donning a new logo, a nod to its past and its legacy of breaking new ground in convenience. In the updated format, customers are the focus and a commitment to reshaping shopping experiences and catering to the customer’s evolving needs is paramount.
According to a press release, the refreshed stores include the following assets:
Grand re-opening festivities will be held throughout the month, and to honor the occasion, Stop & Shop is donating $25,000 to its longtime partner Foodshare, one of the largest anti-hunger organizations in the Greater Hartford region.
How will the newly revamped stores shape the grocery experience in the area and beyond the northeastern U.S.? Deli Market News will keep you updated!